Digital Marketing Manager

Job Title: Digital Marketing Manager / Campaign Analyst Real Estate

Experience:

Salary Range:

Location:

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Job Highlights

• Minimum 4 years of hands-on experience in digital marketing
• Strong expertise in SEO, SEM, and Social Media Marketing
• Experience in designing, executing, and analyzing digital marketing campaigns
• Budget management and performance reporting expertise

Job Description

Digital Marketing Manager / Campaign Analyst

Key Responsibilities:

• Design, execute, and oversee all aspects of digital marketing including:
• Digital campaigns
• SEO, SEM
• Social Media Marketing
• SMS and WhatsApp Marketing
• Deploy performance marketing campaigns focused on quality lead generation for individual projects.
• Liaise with external digital marketing agencies, evaluate their technical performance, and ensure ROI.
• Plan, manage, and optimize social media platforms and content strategy.
• Plan, monitor, and control campaign budgets; validate ad spend billing.
• Conduct daily monitoring of lead flow and take corrective actions to achieve targets.
• Prepare detailed and accurate performance reports for all digital marketing campaigns.
• Coordinate closely with Pre-Sales and Sales teams to improve lead quality and conversion rates.
• Track, analyze, and report key performance metrics related to website traffic, campaigns, and target audience behavior.
• Identify emerging digital marketing trends, tools, and technologies relevant to the real estate industry.
• Brainstorm and implement innovative growth strategies with the marketing team.
• Manage website content updates and develop new landing pages to support campaigns.
• Ensure successful design and execution of end-to-end digital marketing campaigns.

Requirements & Skills

• Minimum 4 years of experience in digital marketing or advertising roles.
• Proven expertise in:
• Meta (Facebook) Ads
• SEM / Google Ads
• Social Media Marketing
• WhatsApp and Email Marketing
• Strong knowledge of website management, content creation, and web analytics tools.
• Experience with CRM platforms such as

  Salesforce, Sell.Do, LeadSquared

  .
• Ability to handle API integrations and troubleshoot lead flows from:
• Portals
• Websites
• WhatsApp
• CRM systems
• Strong analytical, communication, and interpersonal skills.
• Up-to-date knowledge of digital marketing trends and technologies, especially in the

  real estate sector

  .