Digital Marketing Manager

The Digital Marketing Manager is expected to develop and execute strategies for online channels like social media, SEO, email, and paid ads to promote our multiple brands. Key responsibilities include creating marketing campaigns, managing digital budgets, analyzing campaign performance using data and web analytics, staying updated on marketing trends, and ensuring consistent brand messaging across all digital platforms. This includes content creation, influencer management, coordination with agencies, and generating report on campaign effectiveness to stakeholders.  Core Responsibilities Strategy Development: Create and implement comprehensive digital marketing strategies across various online channels.  Campaign Management: Plan, launch, and manage campaigns through paid media, SEO, content marketing, social media, and email.  Content Creation & Oversight: Brainstorm, create, and oversee content for different platforms, including websites, social media, and email.  Performance Analysis: Track and analyze key performance indicators (KPIs) and metrics to measure campaign effectiveness and identify areas for improvement.  Data-Driven Optimization: Use data and analytics to inform and refine future marketing campaigns for better results and ROI.  Trend Monitoring: Keep up-to-date with the latest digital marketing trends, technologies, and best practices to stay competitive.  Budget Management: Manage marketing budgets, often working with agencies or internal teams to maximize return on investment.  Key Skills Strategic Thinking: Ability to develop high-level marketing plans.  Data Analysis: Proficiency in analyzing marketing data to extract actionable insights.  SEO & Paid Advertising: Strong understanding of search engine optimization (SEO) and paid media platforms (e.g., Google Ads, social ads).  Content Marketing: Experience in creating and managing content for diverse digital channels.  Email Marketing: Ability to design and execute effective email campaigns.  Project Management: Skills in managing multiple tasks, projects, and timelines simultaneously.  Communication: Strong oral and written communication skills to present ideas and reports to various stakeholders.  Technical Proficiency: Knowledge of analytics tools and other digital marketing platforms.  Typical Background Education: A bachelor's degree in marketing, business, communications, or a related field is preferred. Experience: Experience in various aspects of digital marketing, such as content creation, campaign management, and data analysis is essential.