Job Title:
Head – Digital Marketing
Department:
Digital Media & Branding
Reporting To:
Chairperson / Concerned Directors
Location:
Accurate Group of Institutions, Greater Noida
Position Overview:
Head of Digital Marketing
This position requires a strategic thinker with deep expertise in digital channels, analytics, lead generation, content strategy, and performance optimization — someone who can convert digital visibility into measurable admissions outcomes.
Key Responsibilities:
1. Digital Strategy & Planning
- Develop and implement a
comprehensive digital marketing strategy
aligned with institutional goals (admissions, branding, placements, events). - Plan annual and quarterly
digital calendars
covering all major campaigns, events, and admissions drives. - Ensure cohesive integration of digital marketing with offline marketing, PR, and events.
2. Performance Marketing & Lead Generation
- Oversee
lead generation campaigns
across platforms like Google Ads, Meta (Facebook/Instagram), YouTube, and LinkedIn. - Set up and manage
funnels and conversion strategies
for admissions (landing pages, enquiry forms, remarketing). - Monitor
CPL (Cost per Lead)
, CTR (Click-Through Rate)
, and Conversion Ratios
; optimize campaigns for maximum ROI. - Coordinate with admission and counselor teams to ensure timely follow-up on digital leads.
3. SEO & Website Management
- Supervise
SEO strategies
(on-page, off-page, technical SEO) to ensure top ranking on relevant keywords like “Top PGDM Colleges in Delhi NCR,” “Best MBA College in Greater Noida,” etc. - Audit and update website content regularly to improve
UI/UX, load time, and engagement.
- Work closely with web developers to enhance landing pages, chatbot functionality, and lead forms.
4. Social Media Strategy & Growth
- Build a strong social media presence across
Instagram, Facebook, LinkedIn, YouTube, X (Twitter)
, and Threads
. - Create monthly content calendars focusing on student life, events, achievements, faculty highlights, and placement success.
- Plan and execute
paid social campaigns
to boost engagement, followers, and brand reach. - Introduce
student ambassador and influencer collaborations
to create authentic engagement.
5. Content, Branding & Communication
- Guide the creation of high-quality content (posts, blogs, videos, newsletters, reels, and testimonials).
- Ensure all content reflects institutional values, tone, and branding consistency.
- Develop
digital press releases
, emailers
, and event highlight campaigns
for visibility. - Manage and enhance the institute’s
Google My Business (GMB)
and online reputation (ORM)
through reviews and feedback response.
6. Analytics & Reporting
- Track all campaign metrics via Google Analytics, Meta Business Suite, and CRM dashboards.
- Provide
weekly and monthly performance reports
to management with insights and improvement plans. - Establish KPIs for digital channels — leads, traffic, impressions, engagement rate, etc.
- Conduct competitor benchmarking and digital trend analysis in the education sector.
7. Team Leadership & Coordination
- Lead a team of digital executives, graphic designers, video editors, content writers, and social media managers.
- Collaborate closely with
admission, branding, PR, and academic teams
for campaign alignment. - Identify skill gaps, organize training sessions, and maintain high productivity standards within the digital team.
8. Vendor & Budget Management
- Manage relationships with
digital agencies, media partners, influencers, and ad platforms
. - Plan and monitor the annual
digital marketing budget
and ensure cost-effective spending. - Evaluate new technologies and tools for marketing automation, analytics, and campaign optimization.
Key Skills & Competencies:
- Strategic digital marketing planning & execution
- Performance marketing & lead generation expertise
- SEO/SEM & Google Analytics mastery
- Strong command of content strategy and branding communication
- Data-driven decision-making & analytical mindset
- Excellent leadership, communication, and coordination skills
- Understanding of education sector dynamics and student behavior
Qualifications & Experience:
MBA/PGDM in Marketing, Digital Marketing, or Communications
(Preferred: specialization in Digital Media or equivalent).- Minimum 5
years of experience
in digital marketing, with at least 2 years in a leadership role (preferably in education, edtech, or related sectors). - Proven record of achieving high digital lead conversions and strong ROI.
- Certifications in Google Ads, Meta Ads, or SEO (preferred).
