Digital Marketing Manager

We are seeking an experienced and results-driven Digital Marketing Manager to lead our online marketing efforts. The ideal candidate should have a strong understanding of current marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution.

As Digital Marketing Manager, you will be responsible for:

1. Building and Leading the Digital Marketing Team: You will be responsible for building a talented team for organic marketing, performance marketing, and branding. This team will work to deliver cohesive, result-oriented marketing strategies for our clients, aligning with both company objectives and specific brand needs.

2. Developing New Strategies: You will be instrumental in creating new strategies or adapting innovative strategies tailored to each client's objectives. Your ability to design custom, effective marketing campaigns will be critical to achieving optimal client satisfaction and performance outcomes.

3. Client Brand Management Oversight: As the Digital Marketing Manager, you will provide strategic oversight and ensure that all campaigns meet high standards of performance and quality across various client brands. This includes supervising and refining marketing approaches to uphold each brand’s integrity and ensure consistent, positive results.

4. Team Support and Monitoring: You will play a vital role in mentoring, guiding, and supporting your team members, fostering collaboration and efficiency. Your leadership will also contribute to the professional growth of your team, creating an environment that encourages skill development and innovation.

Digital Marketing for Epic Academy: Take charge of all digital marketing efforts from the ground up for Epic Academy, a new project in its early stages. Focus on building initial brand awareness and engagement through targeted campaigns across social media, email marketing, and paid ads. Shape the brand identity, set up foundational marketing channels, and implement strategies to drive visibility and student interest as we launch and grow this educational initiative

• Develop, implement, and manage digital marketing strategies that align with business goals.
• Manage and oversee all digital campaigns including SEO/SEM, email marketing, social media, content marketing, and paid ads.
• Monitor and analyze campaign performance metrics using tools like Google Analytics, Facebook Business Manager, etc.
• Optimize website content and structure for SEO to improve organic reach and traffic.
• Manage social media accounts and oversee content calendar and engagement strategies.
• Collaborate with design, content, and product teams to ensure brand consistency.
• Generate performance reports and provide actionable insights for continuous improvement.
• Stay updated with the latest digital marketing trends and best practices.
• Handle marketing budgets and ensure cost-efficiency of campaigns.

Key Skills Required:

• Proven experience (minimum 3-5 years) in a digital marketing role.
• Hands-on experience with SEO, Google Ads, Meta Ads, Email Marketing, and other digital tools.
• Strong understanding of web analytics and performance metrics.
• Excellent communication, leadership, and project management skills.
• Creative thinking and problem-solving abilities.
• Knowledge of marketing automation tools and CRM systems is a plus.

Educational Qualification:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Certification in Digital Marketing (Google, HubSpot, etc.) is an advantage.

Salary: Based on experience and industry standards
Joining: Immediate preferred / Within notice period

Relocate mandatory

Job Types: Full-time, Permanent

Pay: ₹14,192.45 - ₹50,000.00 per month

Benefits:

• Flexible schedule

Schedule:

• Day shift
• Fixed shift

Work Location: In person