Digital Marketing Manager

We are seeking a dynamic and result-oriented Senior Digital Marketing Manager to lead our digital marketing function. The role requires strategic thinking, hands-on execution, and strong analytical skills to drive consistent business growth through multi-channel digital marketing initiatives.

Key Responsibilities-

• Digital Marketing Strategy & Execution
• Plan and execute comprehensive digital marketing campaigns across SEO, Google Ads, Meta Ads, and LinkedIn.
• Optimize campaign performance by improving targeting, ad creatives, and conversion strategies.
• Maintain performance dashboards, reports, and analytics summaries to ensure measurable ROI.
• Implement data-driven tactics for consistent lead generation and improved online visibility.
• Build and enhance brand visibility across international markets through SEO, paid ads, and content strategies.

Innovation, Tools & Automation

• Integrate modern marketing tools, automation workflows, and AI solutions to improve efficiency.
• Conduct A/B testing, campaign audits, and creative experiments to maximize results.
• Analyze industry trends, competitor strategies, and audience insights to refine marketing approaches.
• Create structured reporting systems for transparent, data-backed performance tracking.

Performance Monitoring & Team Coordination

• Define marketing goals and individual KPIs aligned with organizational objectives.
• Review weekly performance, monitor deliverables, and ensure accountability across marketing operations.
• Foster a culture of ownership, innovation, and continuous improvement within the marketing function.
• Identify skill gaps and coordinate mentorship or upskilling initiatives.

Leadership & Reporting

• Communicate regularly with management on progress, achievements, and strategy updates.
• Prepare and present weekly/monthly reports with key highlights and next-step recommendations.
• Ensure adherence to brand guidelines, marketing budgets, and internal approval processes.
• Demonstrate reliability, professionalism, and a proactive attitude in all interactions.

Requirements

• Bachelor’s degree in Marketing, Computer Applications, or a related field.
• Minimum 8 years of proven experience in digital marketing for IT or service-based industries.
• Expertise in SEO, PPC, Google Ads, Meta Ads, and LinkedIn Campaigns.
• Strong knowledge of analytics tools like Google Analytics, Search Console, SEMrush, and similar.
• Excellent communication, strategic thinking, and leadership skills.
• Certifications in Google Ads and Analytics are a plus.