Digital Marketing Manager

About Digital Hype Technologies

Digital Hype Technologies is a fast-growing digital solutions company specializing in website development, digital marketing, branding, and performance-driven campaigns. We help businesses grow by combining creativity, technology, and data-driven strategies.

Digital Marketing Manager

Key Responsibilities -

1. Strategy & Planning

• Develop, plan, and execute comprehensive digital marketing strategies across multiple channels (SEO, SEM, social media, email marketing, content marketing, etc.)
• Define performance KPIs, track progress, and optimize campaigns to achieve business goals (leads, traffic, conversions).
• Manage marketing budgets efficiently for maximum ROI.

2. Performance Marketing

• Run and manage paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and other ad platforms.
• Analyze campaign data and performance metrics to optimize ad spend and improve ROI.

3. SEO & Content Marketing

• Oversee SEO strategy, including on-page and off-page optimization, link-building, and keyword research.
• Collaborate with content and creative teams to produce SEO-friendly blogs, landing pages, and web copy.

4. Social Media Management

• Plan, create, and manage social media calendars for clients and in-house branding.
• Drive engagement, increase followers, and build community presence across all relevant platforms.

5. Team Management & Collaboration

• Lead and mentor a team of designers, content writers, and campaign specialists.
• Work closely with the sales and design teams to align marketing activities with business objectives.

6. Analytics & Reporting

• Monitor performance metrics using Google Analytics, Search Console, Meta Business Suite, etc.
• Prepare weekly and monthly performance reports with actionable insights and improvement plans.

Required Skills & Experience

• 3+ years of experience in digital marketing or a similar role (agency experience preferred).
• Strong understanding of SEO, SEM, PPC, and social media marketing.
• Proven experience in managing lead generation and performance campaigns.
• Proficiency with marketing tools like Google Ads, Meta Ads Manager, Google Analytics, SEMrush, Ahrefs, Mailchimp, etc.
• Excellent analytical skills with data-driven decision-making ability.
• Strong communication, creativity, and project management skills.

Preferred Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Google Ads / Meta Blueprint / HubSpot certifications (preferred).
• Experience working in a digital agency environment.

What We Offer

• Competitive salary & performance bonuses.
• Opportunity to lead and build a high-performing marketing team.
• Exposure to diverse industries and digital projects.
• A creative, fast-paced, and growth-driven work environment.