Digital Marketing Manager – Content, Social & Community

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Company:

About Linen Trail

Linen Trail is a premium slow fashion brand that has been crafting 100% Pure Linen apparel for over a decade. As India’s largest pure linen collection, we combine quiet luxury, sustainability, and craftsmanship to deliver timeless clothing for discerning customers.

We are a fast-growing direct-to-consumer (D2C) brand with a strong digital-first DNA, building a new vocabulary of “quiet luxury” in Indian fashion — rooted in quality, craftsmanship, and authenticity.

Role Overview

Digital Marketing Manager

You’ll work directly with the founders to strengthen Linen Trail’s voice across platforms, build a loyal community of linen enthusiasts, and translate our brand values into engaging, measurable digital campaigns.

creative thinking with analytical clarity

Key Responsibilities

• Develop and execute a

  content-driven marketing strategy

  across Instagram, YouTube, Pinterest, and emerging channels.
• Oversee

  social media planning, campaigns, and influencer collaborations

  , ensuring every post and reel reflects Linen Trail’s quiet luxury ethos.
• Build and nurture an engaged

  brand community

  — from loyal customers to creators and advocates.
• Manage

  digital ad campaigns

  (Meta, Google) with a strong focus on storytelling and creative testing.
• Track and report on key content metrics — engagement, reach, sentiment, traffic, conversions — to continuously refine strategy.
• Coordinate with the in-house creative and production teams for shoots, styling, and campaign rollouts.
• Develop and manage

  email and WhatsApp marketing

  flows for retention and storytelling.
• Use insights from analytics and customer feedback to inform future campaigns and community initiatives.

Requirements

• 2–4 years of experience in

  digital marketing, content strategy, or social media roles

  (D2C or fashion experience preferred).
• Proven track record of building brand presence and communities across digital platforms.
• Hands-on experience with

  Meta Ads, Google Ads, Shopify, and analytics tools

  .
• Strong understanding of

  brand tone, aesthetics, and storytelling

  .
• Ability to use

  data and insights

  to guide creative direction.
• Familiarity with influencer marketing, UGC, retention tools (Klaviyo, Contlo, Zoho CRM, WhatsApp automation).
• A proactive, detail-oriented, and collaborative approach — comfortable working in a fast-paced, founder-led environment.

What We Offer

• A chance to shape and scale a

  premium slow fashion brand

  redefining luxury in India.
• Direct exposure to brand strategy, content creation, and community building.
• Opportunity to blend creativity and analytics to make a real business impact.
• Competitive compensation aligned with experience, with long-term growth opportunities.
• A close-knit, creative team that values authenticity, craftsmanship, and curiosity.