Digital Marketing Manager

Digital Marketing Manager Experience: 2+ Years Location: Jayanagar, Bangalore (Work from Office) CTC: ₹4-5 LPA About the Company: Camp is an AI driven Go to Market (GTM) technology platform company that offers B2B companies with a capability to take their products to market. Founded by IIM Grads, the company has its presence and clients across India, Middle-East and USA. The platform converges the power of Marketing Automation, Sales Automation, and Thru Channel Marketing Automation (TCMA). For more info check our website, https://campautomation.com. We’re hiring a Digital Marketing Manager to independently manage strategy, execution, and performance of campaigns for our client acquisition. This is for a SAAS product, with inbound sales. Key Responsibilities Plan and execute digital campaigns aligned with business goals Focused ads and emails to create awareness, re-target and signup our SaaS offering Own the inbound objectives of client acquisition and revenue targets Conduct keyword research, audience targeting, and A/B testing Activities to perform: Create and design engaging, mobile-friendly content Segment audiences using CRM tools for personalized messaging Track campaign metrics (open/click/conversion rates) Optimization of campaigns Budget management Conduct A/B testing on subject lines, content, and design Set up automation workflows and triggers based on user behavior Stay updated on platform algorithm changes, ad formats, and paid media best practices. Skills & Qualifications 2+ years of hands-on digital marketing experience Preferably worked in multiple channels Experience in marketing and automation Good analytical, communication, and content skills Knowledge of HTML/CSS for email design is a plus Worked in a SaaS startup is a plus Ability to work independently and manage multiple campaigns Strong willingness to carry out performance marketing and deliver results.