Digital Marketing Manager

We are looking for a highly skilled and analytical Digital Marketing Manager (Meta Ads Specialist) to lead and manage our Meta (Facebook & Instagram) advertising campaigns. You will be responsible for developing strategy, executing campaigns, and optimizing performance to drive high-quality leads and measurable ROI. Key Responsibilities: Strategy & Planning: Design, develop, and implement Meta Ads strategies aligned with business objectives. Conduct competitor and audience research to shape creative and targeting plans. Campaign Execution: Set up and manage campaigns using Advantage+ placements, CBO, A/B testing , and lead generation funnels . Build and optimize custom audiences, lookalike audiences, and retargeting flows. Performance & Analytics: Monitor KPIs like CPL, CTR, ROAS, CPM, and site visit rates. Generate detailed reports and present actionable insights to stakeholders. Creative Coordination: Collaborate with content and design teams to produce ad creatives that convert. Test copy, headlines, thumbnails, and formats (carousel, reels, etc.). Budgeting & Optimization: Manage budgets of ₹X lakhs+ per month efficiently with ongoing scaling. Identify underperforming assets and make real-time adjustments. Required Skills & Qualifications: 3–5 years of hands-on experience running Meta Ads (FB/IG) Proven success in lead generation, performance marketing, or e-commerce Strong understanding of Meta Business Manager , Pixel , and conversion APIs Analytical mindset with expertise in tools like Excel, Google Sheets, or analytics platforms Up-to-date with Meta’s latest ad policies, bidding strategies, and algorithm changes Excellent communication and project management skills Preferred (Bonus) Skills: Experience with CRM integration (e.g., Zapier, Zoho, HubSpot) Knowledge of Google Ads or YouTube campaigns Real estate, e-commerce, or high-ticket product experience is a plus Job Types: Full-time, Part-time, Permanent, Fresher Pay: ₹15,000.00 - ₹25,000.00 per month Supplemental Pay: Overtime pay Performance bonus Quarterly bonus Education: Bachelor's (Required) Experience: total work: 1 year (Preferred) Location: Chidambaram, Tamil Nadu (Preferred)