Digital Marketing Manager

Job Title: Digital Marketing/ SMO Specialist

Delhi (onsite)/ 5-days working

5 to 7 years

Full-time

IMMEDIATE JOINERS ONLY

About the Role:

creative and analytical Digital Marketing Manager

Key Responsibilities:

1. Plan and execute

   effective social media strategies to boost engagement and followers across platforms (Instagram, LinkedIn, Facebook, X, etc.)

2. Optimize content and posting schedules

   for maximum reach and performance (SMO)
3. Drive organic reach through smart SMO techniques including keyword-rich content, optimized hashtags, post timing, and audience engagement.

4. Leverage tools like Google Analytics, Meta Business Manager, Google Tag Manager, Looker Studio, etc., for data-driven decisions

   .

5. Track and measure KPIs such as reach, engagement, CTR, and growth;

   generate monthly performance reports with insights and recommendations

6. Monitor trends, competitor activities, and platform updates to improve strategy

7. Assist in s

   trategizing and tracking paid ad campaigns

   (Meta Ads, Google Ads, LinkedIn)

8. Analyze campaign performance

   and prepare weekly/monthly reports with actionable insights
9. Engage with the community through DMs, comments, and posts to build an authentic brand voice

Requirements:

1. 5 to 7 years of experience in social media marketing or digital marketing

2. Strong understanding of social media platforms and their algorithms
3. Knowledge of organic growth strategies and content optimization.

4. Hands-on experience managing large-scale paid media campaigns across Google, Meta, and other platforms.

5. Strong understanding of attribution models, conversion tracking, audience segmentation, and remarketing strategies.

6. Familiarity with paid ads setup, targeting, and performance tracking

7. Proficiency in tools like Meta Business Suite, LinkedIn Campaign Manager, Canva, or similar

8. Excellent communication and creative thinking skills
9. A data-driven mindset with attention to detail