Digital Marketing Manager

Core Digital Marketing Skills

1. SEO & SEM (Search Engine Optimization & Marketing)

Understanding of on-page, off-page, and technical SEO

Experience with Google Ads, Bing Ads

2. Content Marketing

Strategy planning for blogs, videos, infographics, etc.

Alignment with brand voice and SEO goals

3. Email Marketing

Experience with campaigns, automation tools, segmentation, and A/B testing

4. Analytics & Performance Tracking

Proficiency with tools like Google Analytics, Google Data Studio, Facebook Insights, etc.

Ability to generate, interpret, and act on reports

5. Social Media Strategy & Management

Deep knowledge of platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.

Experience with paid ads, influencer partnerships, and community engagement

Paid Media & Advertising

Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads

Retargeting campaigns

ROI tracking and budget management

Marketing Automation & CRM

Knowledge of tools like HubSpot, Mailchimp, Zoho, Marketo, Salesforce

Customer segmentation and lead nurturing

Strategic & Leadership Skills

1. Campaign Planning & Execution

Ability to plan, implement, and evaluate campaigns across multiple channels

2. Team Management & Delegation

Leading content creators, ad specialists, and social media executives

Setting KPIs and reviewing performance

3. Brand Management

Ensuring consistent brand tone and messaging

Handling brand crises or reputation issues online

4. Customer Journey Mapping

Understanding buyer personas and journey stages

5. Budgeting & Forecasting

Planning digital spend and forecasting lead/customer acquisition targets

Job Type: Full-time

Pay: ₹60,000.00 - ₹70,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Schedule:

• Day shift

Work Location: In person