Digital Marketing Manager

4M Digital marketing

0 years

0 Lacs

Chennai Tamil Nadu India

Posted:13 hours ago| Platform:

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Skills Required

marketing strategies drive service seo content data analytics storytelling ads strategy design analyze support communication leadership management automation hubspot mailchimp

Work Mode

On-site

Job Type

Full Time

Job Description

Company Description

4M Digital Marketing

Role Description

Digital Marketing Manager

Google Ads campaigns, social media strategy, web analytics, content marketing, and campaign optimization

Key Responsibilities

Plan, execute, and optimize
Google Ads (Search, Display, Performance Max)
and paid social campaigns.
Develop and implement effective
social media marketing strategies
across multiple platforms.
Track and analyze
web analytics
and campaign performance to improve results.
Manage content marketing initiatives to support brand awareness and lead generation.
Collaborate with cross-functional teams to align digital marketing efforts with client goals.
Stay updated with the latest digital marketing trends, tools, and best practices.

Must-Have Qualifications

Proven experience in
Google Ads campaign management
(Search, Display, YouTube, PMax).
Strong expertise in
social media marketing
(Facebook, Instagram, LinkedIn, etc.).
Hands-on experience with
lead generation
strategies and execution.
Proficiency in
web analytics tools
(Google Analytics, GA4, etc.).
Excellent communication, leadership, and project management skills.
Analytical mindset with a strong focus on data-driven decision-making.
Bachelor’s degree in
Marketing, Communications, or a related field
, or equivalent work experience.

Preferred Qualifications

Experience in
SEO, PPC (beyond Google Ads), and content marketing
.
Knowledge of
marketing automation tools
(HubSpot, Mailchimp, Zoho Campaigns, etc.).
Ability to manage multiple projects and deliver results under deadlines.
Creative thinking with a strong understanding of
digital consumer behavior
.

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