Senior Digital Marketing Specialist

Company Description

At 4M Digital Marketing, we specialize in creating powerful, result-oriented digital strategies that drive business growth. As a full-service digital marketing agency, we help brands establish a strong online presence through SEO, PPC advertising, social media marketing, content marketing, Amazon sales optimization, and web design. Led by our visionary Managing Director, Sundaram Jeevaraj, we focus on long-term digital transformation, ensuring sustained growth for our clients. We combine analytics with creative storytelling to deliver customized marketing solutions tailored to each client’s needs, building meaningful, lasting partnerships for measurable success.

Role Description

This is a full-time on-site role for a Senior Digital Marketing Specialist, located in Chennai. The Senior Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies, managing social media channels, conducting web analytics, and enhancing online marketing efforts. Day-to-day tasks will include creating and optimizing PPC campaigns, executing SEO strategies, analyzing performance metrics, and collaborating with the content team to develop engaging marketing materials. Additionally, the role involves staying up to date with digital marketing trends and technologies to ensure the best practices are implemented in all campaigns.

Qualifications

• Minimum 2 years of proven success

  in digital marketing, with expertise in SEO, PPC, Social Media, and Content Strategy

• Industry-recognized certifications

  in Google Ads, Meta Ads, or HubSpot (highly preferred)

• Advanced analytical skills

  with hands-on experience in GA4, Google Tag Manager, and other performance tools

• Demonstrated ability to deliver ROI-driven campaigns

  across multiple channels
• Exceptional

  strategic thinking, communication, and leadership skills

  with experience mentoring teams
• Strong

  problem-solving mindset

  with a track record of managing high-budget campaigns and achieving measurable business growth