Digital Marketing Lead

As a Digital Marketing Specialist, your primary responsibility will be to drive organic growth by conducting research, planning, and executing SEO/SEM activities to improve digital metrics such as traffic, engagement rate, average time spent, and form fills (leads). You will be tasked with managing email marketing campaigns, including newsletters, cold email campaigns, and drip campaigns, by overseeing a database and selecting appropriate tools. You will take ownership of all reports related to website metrics, budgets, and leads, ensuring accurate and timely analytics and reporting. Additionally, you will stay updated on the latest technologies and tools through research, demos, and trials to maintain an industry-standard MarTech Stack. Collaboration will be key in this role, as you will work closely with content marketers, marketing operations, designers, and sales leaders to execute integrated marketing campaigns across various channels such as email, social media, and ABM. The goal will be to maximize ROI and enhance lead nurturing strategies. To be successful in this position, you should have experience working with B2B SaaS product companies and possess 4 to 6 years of overall work experience, with at least 3 years focused on core digital marketing. Holding certifications such as the Google Data Analytics Professional Certificate and Advanced Google Analytics will be beneficial. You should also demonstrate a track record of executing high-performing campaigns that directly impact ROI, with a preference for organic-first marketing strategies.,