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EverestIMS
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Digital Marketing Lead

Digital Marketing Lead

4 - 6 years

|

7 - 11 Lacs

Posted:9 hours ago| Platform:

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Skills Required

CRO PPC Google Analytics Email marketing Social media SEO Digital marketing Marketing strategy CRM marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Oversees the company s entire digital presence, ensuring that all marketing campaigns are data-driven, performance-focused, and aligned with business objectives.

Key Responsibilities:

Develop and execute a data-driven digital marketing strategy
Oversee SEO, PPC, email marketing, content, and social media campaigns
Optimize website performance, landing pages, and conversion funnels
Monitor and report digital marketing performance using analytics tools
Work closely with the content, performance marketing, and automation teams to ensure cohesive messaging
Implement retargeting strategies and audience segmentation for better personalization

Skills

:

Expertise in Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console
Strong knowledge of SEO tools (Ahrefs, SEMrush, Moz)
Experience with PPC platforms (Google Ads, Meta Ads, LinkedIn Ads)
Proficiency in CRM and marketing automation tools (HubSpot, Marketo, Pardot)
Ability to run A/B tests and optimize conversion rates (CRO)
Understanding of programmatic advertising and remarketing strategies

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