Digital Marketing Lead

What You’ll Be Responsible For?

As the D2C Marketing Lead, you will own the complete digital growth engine for D2C brands — across performance marketing, CRO, Amazon, LTV initiatives, and content testing. This is a leadership role, and you’ll be managing a team with cross-functional collaboration as a core part of the job.

1. Performance Marketing

- End-to-end ownership of Meta Ads, Google Ads (strategy, execution, optimization)

- Drive efficient growth with a focus on ROAS, CAC, and scale

- Regularly test new audiences, creative angles, ad formats, and campaign structures

2. Landing Page & Conversion Rate Optimization (CRO)

- Run CRO experiments (LP design, copy, flow, etc.) to improve CVR

- Collaborate with content, design, and tech teams to rapidly execute changes on the website

- Own metrics like bounce rate, scroll depth, add-to-cart %, and final conversion

3. LTV & Lifecycle Marketing

- Set up and optimize automations via WhatsApp, email, and SMS to drive repeat purchases

- Build flows for onboarding, cart abandonment, post-purchase upsell/cross-sell

- Drive uplift in LTV, AOV and returning customer rate

4. Content Collaboration for Performance

- Work closely with the Content Strategist to co-create high-performing ad content

- Own the creative testing pipeline: briefs, hooks, angles, formats, iterations

5. Leadership & Marketing Ops

- Set team-level KPIs, marketing workflows, and campaign SOPs

- Build and mentor a high-performance team across ads, content, and growth functions

- Institutionalize learning through playbooks and frameworks

6. Analytics & Reporting

- Build weekly dashboards to track all key metrics across platforms

- Use GA4, Meta, Amazon, and internal tools to derive actionable insights

You Should Apply If

- You’ve led teams or pods in high-speed D2C environments

- You’re comfortable with analytics, creatives, experimentation, and systems setup

- You’ve worked closely with design and content teams to execute full-funnel campaigns

- You care deeply about unit economics, LTV, AOV, and brand building at the same time

Job Type: Full-time

Pay: Up to ₹1,500,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Yearly bonus

Ability to commute/relocate:

• Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Performance marketing: 3 years (Required)

Work Location: In person