D2C Content Strategist

What You’ll Be Responsible For

As the D2C Content Strategist, you will own the complete digital growth engine for our D2C brands.

What You’ll Own

As the Content Strategist, you’ll be responsible for shaping the voice, tone, and visual storytelling of our D2C brands across all touchpoints.

1. Performance Content

- Build content frameworks for Meta & Google Ads

- Partner with media buying & growth team to test hooks, angles, and formats for CTR/ROAS uplift

- Plan and lead shoots, ensuring all outputs map to the performance content calendar

2. Influencer & UGC

- Own the influencer content strategy — from brief creation to final content QC

- Identify relevant creators and build ongoing relationships

- Guide creators on the Scrubsy voice, tone, and content style

- Lead organic social content creation for Instagram, YouTube Shorts, and other relevant platforms, aligning with monthly themes and trending formats.

3. Organic & Platform Content

- Oversee all content going live on platforms like Amazon, Scrubsy’s D2C site, and marketplaces

- Ensure A+ content, product images, titles, and listings are fully optimized for SEO + conversions

- Collaborate with design & growth to maintain consistency across brand assets

4. Cross-functional Leadership

- Work closely with Growth, Design, and Product teams to align content with monthly business priorities

- Create monthly content calendars and lead all stakeholders toward timely execution

You Should Apply If

- You’ve shipped high-performing content in a consumer-first D2C or FMCG brand

- You think deeply about why some ads work and others don’t — and love testing theories fast

- You understand the Indian consumer and can translate insights into content that performs

- You’ve worked with designers, editors, influencers, and understand what it takes to manage creative projects end to end

Job Type: Full-time

Pay: Up to ₹1,200,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Content development: 3 years (Required)

Work Location: In person