Digital Marketing Lead

Job Title: Digital Marketing Lead

Location: Bengaluru

Experience: 3-8 Years

CTC: 10-25 LPA

Job description

We are looking for a Performance Marketing professional to join our team. The ideal candidate will be responsible for planning, executing, and optimizing client campaigns across various digital channels. This role involves working closely with both clients and internal teams to drive results through performance-focused marketing strategies.

Responsibilities

● Plan and execute digital marketing campaigns across all the paid channels like google

adwords, facebook, instagram, amazon ads etc

● Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for different vertical

of business

● Ahead of the curve execution on ever-evolving advertisement product suite, based on

channels as mentioned earlier

● Monitor and analyze campaign performance data, identify trends, and make recommendations

for optimization.

● Work with the team to create relevant reports and presentations to share regular campaign

performance updates with the key stakeholders

● Design, conceptualize & co-ordinate with the creative team to bring out campaigns based on

solid consumer & business insights

● Understanding user behavior and performing root-cause analysis of changes in data trends to

identify corrections or propose desirable enhancements in product & across different

marketing channels

● Designing experiments to establish attribution of high reach and impact channels like

programmatic, Youtube etc and evaluating them through relevant KPIs

● Conducting multivariate testing across marketing channels to assess the impact of advertising

spends on the key business metrics

Qualifications

● Deep interest and discipline in learning the skills required to excel in the role

● Inherent interest in how the internet works & user trends on internet consumption

● Good with numbers; analytical skills involving a data-driven approach to problem-solving

● Proficiency in ms excel is a great add-on

● A knack for content, copy, and creative areas is a definite plus