Digital Marketing Lead

Role:
Drive customer acquisition through paid digital marketing channels with a focus on high-conversion SEM and social media campaigns.

Responsibilities:

• Plan and execute Google Ads (Search, Display, YouTube) and Meta (Facebook/Instagram) ad campaigns.
• Coordinate with content and design teams to generate high-converting creative assets.
• Optimize targeting, bidding, and messaging for improved ROAS.
• Track funnel metrics (Impression > Click > Lead > Walk-in > Booking).
• Run remarketing campaigns to re-engage cold leads.

KRAs:

• Digital lead generation efficiency.
• Funnel conversion improvement.
• Cost optimization across channels.

KPIs:

• Cost Per Lead (CPL) vs. benchmark.
• Lead to site visit and site visit to booking ratio.
• Click Through Rate (CTR) and Conversion Rate (CVR).
• Contribution of digital leads to monthly booking targets.

Job Types: Full-time, Permanent

Pay: Up to ₹1,800,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Paid time off
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person