Digital Marketing Expert

Job Title: Digital Marketing Expert

Location: [ Unit 9-10, Bhagwati Complex, C1/1, Pocket T, Pallavpuram Phase 2, Modipuram, Meerut, Uttar Pradesh 250110]
Job Type: [Full-Time]
Department: Marketing
Reports To: Marketing Manager / Head of Marketing

Experience required : 2 years preferred

Job Summary:

We are seeking a results-driven Digital Marketing Expert to lead our online marketing efforts using new media and digital tools. You will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels to drive brand awareness, engagement, and customer acquisition.

Key Responsibilities:

• Develop and execute digital marketing campaigns across multiple channels (SEO, SEM, email, social media, content marketing, display advertising, etc.)
• Plan and manage marketing budgets and ensure campaigns are delivered on time and within budget.
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize performance based on data.
• Conduct market research and analyze customer behavior to adjust strategies accordingly.
• Collaborate with internal teams (design, product, sales) to create landing pages and optimize user experience.
• Manage and grow social media presence (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Develop and implement SEO/SEM strategies to improve website traffic and search engine rankings.
• Stay updated on latest digital marketing trends, technologies, and best practices.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven experience as a Digital Marketing Specialist, Digital Marketing Manager, or similar role.
• Solid understanding of digital marketing concepts and best practices.
• Experience with B2B and/or B2C digital marketing campaigns.
• Hands-on experience with tools like Google Ads, Google Analytics, Meta Business Suite, HubSpot, SEMrush, Mailchimp, etc.
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.

Preferred Qualifications:

• Certifications in Google Ads, Analytics, or HubSpot.
• Experience with WordPress, Shopify, or other CMS platforms.
• Graphic design skills (Canva, Adobe Suite) are a plus.
• Basic knowledge of HTML/CSS is a plus.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹40,000.00 per month

Benefits:

• Paid sick time

Work Location: In person