Digital Marketing Expert

Job Title: Digital Marketing Expert

Location:

About the Role

Digital Marketing Expert

Key Responsibilities

• Plan, execute, and manage

  integrated digital marketing campaigns

  across SEO, SEM, social media, display advertising, and email marketing.
• Lead

  paid media strategies

  across platforms such as Google Ads, LinkedIn, Facebook, and programmatic channels to drive conversions and ROI.
• Develop and optimize

  SEO strategies

  including keyword research, on-page optimization, content planning, and backlinking.
• Own the

  performance reporting

  for all digital marketing campaigns — analyze metrics, identify trends, and adjust tactics for continuous improvement.
• Collaborate with

  content, design, and web development teams

  to ensure campaigns align with business goals and brand identity.
• Manage

  website performance, lead generation funnels, landing pages

  , and optimize user experience (UX).
• Oversee

  marketing automation and CRM tools

  (HubSpot, Salesforce, etc.) to run targeted email campaigns and lead nurturing flows.
• Stay ahead of

  digital marketing trends, algorithm changes,

  and emerging best practices.
• Mentor

  junior marketing team members

  , fostering collaboration, learning, and innovation.

Requirements

• Bachelor’s degree in

  Marketing, Digital Media, Communications,

  or a related field.
• 4–6 years of hands-on experience in

  digital marketing

  , preferably in

  B2B, SaaS, or eCommerce

  environments.
• Proven expertise in

  SEO, SEM (Google Ads), social media advertising, and analytics.

• Proficiency with key tools:

  Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, SEMrush/Ahrefs, HubSpot

  , and email marketing platforms.
• Strong

  data-driven mindset

  with experience in campaign effectiveness measurement, CRO, and performance optimization.
• Excellent

  project management, analytical, and communication skills.

• Ability to work independently and

  lead projects end-to-end

  with minimal supervision.

Preferred Skills (Nice to Have)

• Experience with marketing automation tools (HubSpot, Mailchimp, etc.)
• Basic knowledge of graphic design tools (Canva, Photoshop)
• Understanding of website analytics and conversion rate optimization (CRO)

Immediate Joiners Preferred

Relevant candidates will be contacted