Digital Marketing Expert

Key Responsibilities:

• Develop and manage comprehensive digital marketing strategies tailored for B2B and B2C verticals
• Plan and execute geo-fencing and audience targeting campaigns to reach high-intent, location-specific audiences
• Manage and optimize paid media campaigns on Google, Meta (Facebook/Instagram), LinkedIn, and YouTube
• Lead SEO/SEM strategies to boost organic traffic and improve search rankings
• Create and manage email marketing campaigns, automated workflows, and CRM nurturing sequences
• Enhance website and landing page UX for improved conversion
• Analyze performance metrics using Google Analytics, SEMrush, HubSpot, and heat mapping tools
• Research competitors and trends to propose and implement growth strategies
• Collaborate with content, design, and sales teams to maintain brand consistency and campaign alignment
• Support digital efforts for product launches, events, and trade shows.
• Familiarity with US market trends and construction industry background preferred.

What We Offer:

• Competitive salary and incentive-based bonuses
• Candidates should be flexible to work aligned with U.S. business hours
• Autonomy and leadership in digital projects
• Collaborative and innovative team culture

Qualifications:

• Bachelor's or Master’s degree in Marketing, Digital Communications, or related field
• 8+ years of experience in digital marketing, preferably within B2B, manufacturing, or construction sectors
• Hands-on experience with geo-fencing, retargeting, and hyperlocal digital ad campaigns
• Expertise in SEO/SEM, Google Ads, Facebook Business Manager, LinkedIn Campaigns, and retargeting tools
• Familiarity with email platforms (Klaviyo, Mail chimp), CRM tools (HubSpot, Zoho), and content platforms (WordPress, Shopify)
• Proficient in tools like Canva, Adobe Creative Suite, or equivalent
• Strong analytical mindset with excellent reporting and A/B testing skills
• Must be available to work U.S. time zone shifts.
• 6 days working onsite.

To Apply: Please email your resume, portfolio, and a short cover letter to hr@packuniverse.com

Subject line: Digital Marketing Expert - Indore

Job Type: Full-time

Pay: ₹750,000.00 - ₹1,000,000.00 per year

Benefits:

• Cell phone reimbursement
• Leave encashment

Ability to commute/relocate:

• Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 7 years (Required)

Language:

• English (Required)

Work Location: In person