Digital Marketing Expert

Sumedha Softech Pvt. Ltd. is a fast-growing IT service company delivering innovative digital and software solutions to global clients. We are looking for a Digital Marketing Expert to lead our online presence through effective content creation, SEO, SMM, and data-driven paid campaigns that enhance brand visibility and generate qualified leads.

Key Responsibilities

Content Creation:

• Develop and implement engaging content strategies across all digital platforms.
• Create compelling posts, reels, blogs, and ad copies aligned with brand goals.

Social Media Management (SMM):

• Manage and grow brand presence across Facebook, Instagram, LinkedIn, YouTube, and X (Twitter).
• Plan and execute monthly social media calendars and campaigns.
• Engage with the audience to boost reach, followers, and conversions.

Search Engine Optimization (SEO):

• Optimize website content for improved organic visibility.
• Conduct keyword research, backlinking, and competitor analysis.
• Monitor and report on SEO performance metrics.

Paid Campaigns (PPC):

• Plan, execute, and optimize paid marketing campaigns on Google Ads, Meta Ads, and LinkedIn.
• Manage budgets, A/B testing, targeting, and ROI tracking.

Data & Analytics:

• Track performance metrics across all channels using tools like Google Analytics, Search Console, and Meta Insights.
• Generate detailed performance reports and actionable insights to improve campaign effectiveness.

Strategy & Innovation:

• Stay updated with the latest digital trends, algorithm changes, and emerging tools.
• Suggest and implement creative marketing strategies to maximize reach and ROI.

Key Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of proven experience in digital marketing, social media management, or similar roles.
• Proficiency with platforms like Meta Ads Manager, Google Ads, and Google Analytics.
• Strong understanding of SEO, content marketing, and campaign optimization.
• Basic knowledge of graphic design or video editing tools (Canva, CapCut, Photoshop preferred).
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail and analytical thinking.

What We Offer

• Competitive salary based on experience and performance.
• Opportunity to work with international brands and diverse projects.
• Supportive, creative, and collaborative work environment.
• Continuous learning and professional growth opportunities.

How to Apply

Send your resume and portfolio to hr@sumedhasoftech.com

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹500,000.00 per year

Benefits:

• Leave encashment

Work Location: In person