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Digital Marketing Expert

2 - 4 years

3 - 4 Lacs

Posted:1 day ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

  • Develop and implement multi-channel digital marketing strategies (SEO, SEM, email, social media, content, and paid ads)
  • Manage and optimize campaigns across platforms like Google Ads, Meta, LinkedIn, and programmatic networks
  • Conduct keyword research, competitor analysis, and audience segmentation
  • Oversee content creation for blogs, landing pages, email newsletters, and social media
  • Track KPIs and ROI using tools like Google Analytics, HubSpot, and SEMrush
  • Run A/B tests and conversion rate optimization (CRO) experiments
  • Collaborate with design, content, and product teams to align messaging and UX
  • Stay updated on digital trends, algorithm changes, and emerging tools

Required Skills

SEO & SEM: Google Ads, Bing Ads, Ahrefs, SEMrush, Screaming Frog

Analytics: Google Analytics, GA4, Data Studio, Hotjar, Mixpanel

Social Media: Meta Business Suite, LinkedIn Campaign Manager, Buffer, Hootsuite

Email Marketing: Mailchimp, HubSpot, Klaviyo, ActiveCampaign

Content & CMS: WordPress, Canva, Adobe Creative Suite, Grammarly

Marketing Automation: HubSpot, Marketo, Salesforce Marketing Cloud

Soft Skills: Strategic thinking, creativity, communication, adaptability, data fluency

Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 2–4 years of hands-on experience in digital marketing roles
  • Certifications in Google Ads, Google Analytics, HubSpot, or Meta Blueprint (preferred)

Success Metrics

  • Increase in qualified leads and conversions
  • Improved organic traffic and keyword rankings
  • Higher engagement and CTR across campaigns
  • Reduced customer acquisition cost (CAC)
  • Enhanced brand visibility and sentiment

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

  • Health insurance

Schedule:

  • Day shift
  • Monday to Friday

Supplemental Pay:

  • Performance bonus
  • Yearly bonus

Work Location: In person

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