Digital Marketing Expert

About Us:

Devdoot

Key Responsibilities:

SEO & Website Optimization

• Conduct keyword research, on-page and off-page SEO strategies.
• Monitor and improve website ranking and organic traffic through performance analysis.
• Optimize blog and landing page content for search engines.

Social Media Management

• Develop and implement content calendars for Instagram, Facebook, LinkedIn, and Twitter.
• Manage brand presence across platforms with engaging, audience-specific content.
• Analyze social media metrics and optimize strategies accordingly.

Content Creation & Strategy

• Create original, high-quality content for blogs, posts, videos, and ad creatives.
• Collaborate with graphic designers, video editors, and other team members.
• Develop campaign narratives aligned with brand voice and business goals.

Meta Ads & Paid Campaigns

• Plan, launch, and manage paid advertising campaigns on Meta platforms (Facebook & Instagram).
• Monitor ad performance, A/B test creatives, and optimize for ROI.
• Stay updated with algorithm changes and ad policy updates.

Analytics & Reporting

• Use tools like Google Analytics, Meta Business Suite, and SEMrush to track KPIs.
• Generate weekly/monthly reports and offer insights to drive decisions.
• Suggest improvements based on campaign data and market trends.

Required Skills & Qualifications:

• 3+ years of proven experience in Digital Marketing.
• Strong command of 

  SEO

  , 

  social media strategy

  , and 

  paid Meta campaigns

  .
• Proficiency in tools like Google Analytics, Meta Ads Manager, SEMrush/Ahrefs, Canva/Photoshop.
• Ability to think creatively and translate ideas into actionable campaigns.
• Excellent written and verbal communication skills.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.

Why Join Us?

• Work on a mission-driven brand transforming access to emergency medical care.
• Opportunity to lead the digital marketing direction for a high-growth health-tech company.
• Flexible work environment with a passionate and collaborative team.
• Room for rapid growth, learning, and leadership.