Digital Marketing Expert

Job Summary:

We are looking for a highly experienced Digital Marketing Manager with a proven track record in Google Ads and Meta Ads (Facebook/Instagram) campaign management. The ideal candidate will lead and execute performance-driven marketing strategies that increase brand awareness, generate leads, and drive conversions. You will play a key role in managing paid ad budgets, optimizing ROI, and scaling online advertising campaigns.

Key Responsibilities:

• Develop and manage end-to-end Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) campaigns.
• Conduct keyword research, audience targeting, A/B testing, and conversion tracking for paid ads.
• Monitor daily performance metrics and optimize campaigns for maximum ROI.
• Create detailed media plans and budget forecasts.
• Collaborate with designers and content creators to build effective ad creatives and landing pages.
• Drive lead generation, website traffic, and product sales through paid acquisition strategies.
• Track KPIs and prepare weekly/monthly performance reports.
• Manage remarketing and retargeting campaigns.
• Implement conversion tracking (Google Tag Manager, Meta Pixel, GA4, etc.).
• Stay updated with the latest platform changes, algorithm updates, and best practices.
• Optimize sales funnels and customer journey from ad click to conversion.
• Coordinate with cross-functional teams for campaign alignment and execution.

Requirements:

• 1+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Advanced knowledge of Google Ads Manager (Search, Display, Video, Performance Max) and Meta Ads Manager (Facebook & Instagram).
• Proficiency in GA4, Google Tag Manager, Meta Pixel, UTM tracking, and conversion APIs.
• Strong understanding of CPC, CPM, CPA, ROAS, CTR, and related performance metrics.
• Demonstrated ability to manage ad budgets of ₹50,000 to ₹5,00,000+ monthly (or equivalent in USD).
• Strong analytical, optimization, and reporting skills.
• Excellent project management and communication skills.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Google Ads and Meta Blueprint certifications preferred.

Preferred Skills:

• Experience with Landing Page tools (e.g., Unbounce, Instapage, Elementor).
• Familiarity with email marketing, CRM tools, and marketing automation (e.g., HubSpot, Mailchimp).
• Basic knowledge of HTML/CSS, WordPress, or e-commerce platforms (e.g., Shopify).
• Creative mindset with a sharp eye for performance-driven ad copy and design.

What We Offer:

• Competitive salary with performance bonuses
• Remote/hybrid work flexibility
• Opportunity to scale high-budget campaigns
• Professional development and paid certifications
• Dynamic and supportive team environment

Job Type: Full-time

Pay: ₹15,000.00 - ₹40,000.00 per month

Work Location: In person