Digital Marketing Executive

Location :

Role Type

Salary Range:

Experience : 3+ yrs

WayWiz is a tech-first travel concierge dedicated to simplifying visas, holiday packages, and corporate travel. We are seeking a highly analytical and results-driven Digital Marketing Executive in Noida to build and lead our marketing function from the ground up. This role requires a hands-on expert who can develop and execute a multi-channel growth strategy. More at www.waywiz.ai

• Strategy & Execution:

  Develop and execute a comprehensive digital marketing strategy aligned with business goals, focusing on user acquisition, engagement, and conversion.

• Search Engine Marketing (SEM):

  Manage and optimize PPC campaigns across Google Ads, and social platforms to maximize ROI and achieve target CPA.

• Search Engine Optimization (SEO):

  Implement and oversee all SEO initiatives, including:

On-Page SEO :

Off-Page SEO :

• Social Media & Community (SMM) :

  Lead our Social Media Marketing (SMM) strategy across relevant platforms. Drive community building initiatives to foster brand loyalty and user-generated content (UGC).

• Content & Creator Management:

  Oversee the content strategy, collaborating with creators and influencers to produce high-performing assets. Ensure all content is optimized for search and social channels.

• Growth & Optimization:

  Employ growth hacking methodologies for rapid experimentation. Implement Conversion Rate Optimization (CRO) through A/B testing of landing pages, ad copy, and user funnels.

• Analytics & Reporting:

  Monitor, analyze, and report on all marketing KPIs using tools like Google Analytics (GA4). Translate raw data into actionable insights to drive strategic decisions.

• Experience:

  3+ years of hands-on experience in a digital marketing or growth-focused role, preferably within the travel, e-commerce, or B2C tech sector.

• Highly Analytical:

  Demonstrated ability to use data to drive decisions. Proficient with Google Analytics (GA4), Google Tag Manager, and other analytics platforms.

• SEO Expertise:

  In-depth knowledge of both

  on-page

  and

  off-page SEO

  best practices and algorithm updates.

• SEM/PPC Proficiency:

  Proven track record of managing successful

  Google Ads

  and paid social campaigns with significant budgets.

• SMM & Community:

  Strong understanding of

  SMM

  platforms and strategies for effective

  community building

  .

• Growth Mindset:

  A true

  growth hacking

  mentality, with a passion for testing, learning, and scaling what works.

• Autonomy:

  Ability to thrive in a fast-paced startup environment and take full ownership of the marketing function.

Success in this role will be measured by:

• Customer Acquisition Cost (CAC):

  Demonstrable reduction in the average cost to acquire a new customer while maintaining or increasing lead quality.

• Return on Ad Spend (ROAS):

  Consistent achievement or outperformance of target ROAS across all paid media channels (e.g., Google Ads, Social Media Ads).

• Lead-to-Customer Conversion Rate:

  Measurable increase in the percentage of marketing qualified leads (MQLs) that convert into paying customers.

• Organic Traffic & Keyword Rankings:

  Sustained growth in organic website traffic, coupled with improved search engine rankings for strategic keywords.

• Campaign Performance & ROI:

  Successful planning, execution, and delivery of integrated digital marketing campaigns that meet or exceed objectives for reach, engagement, and overall return on investment.