Digital Marketing Executive

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Job Summary:

We seek a results-driven Senior Digital Marketing Executive to join our growing marketing team. This individual will generate high-quality leads, create engaging digital content, and drive traffic through effective SEO and SMO strategies. The ideal candidate will possess a strong blend of creative, analytical, and technical skills, with proven experience in digital marketing and a passion for staying ahead of the latest trends in the industry.

Key Responsibilities:

• Lead Generation:

  Develop and execute strategies to generate high-quality leads through various digital channels, including paid advertising (Google Ads, social media), email marketing, and more.

• Creative Design:

  Design visually appealing and compelling creatives for digital campaigns, including social media posts, email templates, display ads, landing pages, and website graphics using tools like Adobe Creative Suite, Canva, etc.

• SEO & SEM:

  Optimize website content for search engines (on-page and off-page SEO), conduct keyword research, and ensure content is aligned with search engine algorithms to improve organic rankings and drive website traffic. Experience in SEM campaigns (Google Ads) is a plus.

• Social Media Marketing (SMO):

  Develop and implement social media strategies to drive engagement, increase brand visibility, and enhance community building across various platforms (Facebook, LinkedIn, Instagram, Twitter, etc.).

• Campaign Performance Analysis:

  Track, analyze, and report on the performance of digital campaigns using analytics tools like Google Analytics, SEMrush, or similar. Provide insights to improve campaign performance and meet KPIs.

• Content Strategy & Management:

  Collaborate with content teams to create and promote relevant content for targeted audiences. Ensure content is optimized for SEO and user engagement.

• Stay Updated on Trends:

  Continuously monitor digital marketing trends, tools, and technologies to ensure the brand is leveraging the most effective strategies.

Required Skills & Qualifications:

• Experience:

  5-7 years of experience in digital marketing with minimum 3 years of experience in IT, with a strong background in lead generation, SEO, SMO, and creative design.

• Education:

  Bachelor’s degree in Marketing, Business, or a related field.

• Technical Skills:

• Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz)
• Experience with paid advertising platforms (Google Ads, Facebook Ads, etc.)
• Proficiency in design tools like Adobe Photoshop, Illustrator, Canva, etc.
• Strong understanding of social media marketing and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).

• Creative & Analytical Mindset:

  Ability to think creatively while using data and analytics to drive decisions.

• Communication:

  Excellent written and verbal communication skills.

• Leadership Skills:

  Ability to manage projects independently, collaborate with cross-functional teams, and mentor junior members of the marketing team.

• Problem-Solving:

  Ability to quickly adapt and solve challenges related to digital marketing strategies.

Preferred Qualifications:

• Experience in B2B or B2C digital marketing
• Knowledge of email marketing automation tools (e.g., Mailchimp, HubSpot)
• Certification in Google Ads, Facebook Blueprint, or other digital marketing certifications