Digital Marketing Executive

Digital Marketing Executive

Location: Kozhikode, Kerala (Hilite Business Park)

Job Type: Full-time.

Signa Productions LLP is a dynamic and innovative advertising and branding agency based in the vibrant Hilite Business Park, Kozhikode. We specialize in creating impactful brand experiences and delivering measurable results for our diverse client portfolio. We're passionate about creativity, driven by strategy, and committed to helping businesses thrive in the digital landscape. We are looking for a talented and experienced Digital Marketing Executive to lead our digital initiatives and contribute to our continued growth.

The Role:

• Minimum 2.5 - 3 years of relevant experience in digital marketing. • Must submit a portfolio/profile showcasing past work (campaigns, content, performance, design, etc.). • Experience across key platforms: Meta (Facebook/Instagram Ads), Google Ads, SEO

Key Responsibilities:

• Develop, implement, and manage comprehensive digital marketing strategies for agency clients, encompassing SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads - Facebook, Instagram, LinkedIn, etc.), including budget allocation, bid management, keyword research, ad copy creation, and landing page optimization.
• Conduct in-depth keyword research, competitor analysis, and market trend analysis to identify opportunities for growth and improvement.
• Monitor, analyze, and report on campaign performance using various analytics tools (Google Analytics, Google Search Console, etc.), providing actionable insights and recommendations for optimization.
• Collaborate closely with the creative, content, and branding teams to ensure digital marketing efforts are aligned with overall brand strategies and client objectives.
• Stay updated with the latest digital marketing trends, tools, and best practices, continuously seeking ways to innovate and improve campaign effectiveness.
• Manage client communication regarding campaign performance, progress, and strategic recommendations.

Required Qualifications and Skills:

• Proven work experience 2-4 years in digital marketing, with a strong focus on strategy development and campaign execution, preferably within an agency environment.
• Demonstrable technical proficiency in managing and optimizing paid advertising platforms (Google Ads, Facebook Ads Manager, etc.).
• Solid understanding of SEO principles and best practices, including on-page, off-page, and technical SEO.
• Proficiency in web analytics tools such as Google Analytics, Google Search Console, and other relevant reporting platforms.
• Experience with email marketing platforms and CRM systems.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication (written and verbal), presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Preferred Qualifications:
• Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
• Experience with marketing automation tools.
• Knowledge of content management systems

Why Join Signa?

• Be part of a creative and collaborative team in a dynamic agency environment.
• Work with a diverse portfolio of clients across various industries.
• Opportunity for professional growth and continuous learning in the ever-evolving digital landscape.
• Competitive salary and benefits package.
• Modern office space located in the prestigious Hilite Business Park.

To Apply:

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are a great fit for this role Please include links to any relevant portfolios or campaign successes.

Job Type: Full-time

Pay: From ₹22,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time
• Paid time off

Schedule:

• Day shift

Ability to commute/relocate:

• Kozhikode, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Do you have 2 years and above experience?
• do you have a portfolio ?

Work Location: In person