Digital Marketing Executive

Urgent Hiring || Digital Marketing Executive || Tilak Nagar, Delhi

Company Name:- Orbitouch Outsourcing Pvt. Ltd (OrbiTouch HR)

Experience- min1- 3 Years

CTC:- upto 2.40 lpa (Depends on your interview)

Company Location:- Tilak nagar metro, Delhi (WFO)

working days:- Monday to saturday (sunday weekly off)

shift timing 10 am to 6.30pm.

Key Responsibilities

Campaign Management:-

Plan, create, and execute multi-channel digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube.

Manage paid advertising campaigns (PPC, display, remarketing) with clear ROI tracking and performance optimization.

SEO/SEM:-

Optimize website content for search engines (on-page & off-page SEO).

Run and manage Google Ads / Search Engine Marketing campaigns.

Monitor and improve rankings, backlinks, domain authority, and website performance (including site speed).

Content, Social Media & Mass Mailing:-

Develop and manage content strategies for social media, blogs, and email campaigns.

Create and schedule engaging posts, videos, and stories across Facebook, Instagram, LinkedIn, and YouTube.

Plan and execute mass mailing campaigns for lead generation, client outreach, and brand promotion.

Segment email lists, create personalized content, and track campaign metrics (open rate, CTR, conversions).

Collaborate with design and content teams to produce high-quality creatives and marketing materials.

Website & Analytics:-

Maintain and update the company website (preferably WordPress-based).

Track user behavior and campaign performance using Google Analytics, Google Tag Manager, Hotjar, etc.

Prepare weekly/monthly KPI reports (traffic, leads, conversion rates, CPC, engagement).

Coordination

Work closely with Sales, Design, and Operations teams to align marketing initiatives with business goals.

Support in B2B lead generation campaigns targeting corporate clients and HR decision-makers.

Key Skills & Requirements

Expertise in Google Ads, Facebook/Instagram Ads, LinkedIn Ads.

Proficient with Google Analytics, Search Console, Canva, WordPress, Mailchimp/Zoho.

Experience in mass mailing platforms (Mailchimp, SendinBlue, Zoho Campaigns, etc.).

Strong SEO/SEM knowledge with experience in keyword research tools (Ahrefs, SEMrush preferred).