Digital Marketing Executive

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Role Overview

Digital Marketing Executive

The ideal candidate thrives in a high-growth environment, understands digital behavior across platforms, and knows how to translate campaign goals into measurable results.

Key Responsibilities

Campaign Execution & Optimization

• Plan and execute digital campaigns across platforms:

  Google Ads, Meta, LinkedIn, YouTube, etc.

• Manage performance marketing funnels with a focus on

  CTR, CPC, CPA, ROAS, and engagement.

• Optimize ads based on A/B testing, re-targeting strategies, and platform-specific performance data.

Website & SEO Coordination

• Manage content updates and performance of

  event websites and landing pages.

• Ensure websites are SEO-optimized using

  on-page/off-page best practices, keyword research

  , and analytics.
• Collaborate with design and tech teams for site speed, UX, and structure improvements.

Email Marketing & CRM

• Build, schedule, and track

  email marketing campaigns

  using tools like Brevo, Mailchimp, HubSpot, etc.
• Segment audiences for pre-event, during-event, and post-event communication
• Track performance and implement improvements in open rates, CTRs, and conversions.

Social Media & Engagement

• Support the social media team with paid boosting and performance insights.
• Monitor engagement KPIs and align content with digital goals.
• Help repurpose high-performing posts into ads and conversion assets.

Analytics & Reporting

• Deliver weekly and post-campaign reports with insights from

  Google Analytics, Meta Business Suite,

LinkedIn Campaign Manager, etc.

• Make data-backed recommendations for continuous improvement.
• Maintain monthly dashboards for performance reviews.

Requirements

• Bachelor’s degree in

  Marketing, Digital Media, Communications

  , or related field.
• 2–4 years of hands-on experience in

  digital marketing roles (agency or in-house).

• Solid understanding of

  Google Ads, Meta Ads, LinkedIn Campaign Manager.

• Knowledge of

  SEO tools

  (e.g., SEMrush, Google Search Console, Ubersuggest).
• Strong grasp of

  email campaign platforms

  and

  analytics dashboards.

• Experience working on

  event or campaign-driven marketing

  is preferred.
• Creative mindset with analytical precision.