Digital Marketing Executive

Job Description

Application Instructions: Please submit a resume at careers@mydesignminds.com Contact Person Name: Shristy Singh Contact us at +91-9599399436 My Design Minds Magnanimous Design Minds Pvt. Ltd. Company Overview Magnanimous Design Minds Pvt. Ltd.is a leading provider of comprehensive business solutions for small, medium, and large-scale manufacturers. We guide product development from initial concept to final production, incorporating innovative mechanical designs to enhance functionality and market appeal. Digital Marketing Executive · Start Date: Immediate · Location: My Design Minds, RZ-16, Third Floor, Mahindra Park, Near Hero Showroom, Uttam Nagar, Delhi (110059) · Company Website: www.mydesignminds.com · No. Of Vacancies: 5 · Employment Type: Work from Office (Full-time) · Stipend: 15,000-25,000 (Depending on skill set) · Experience: 2-3 years in Digital Marketing & related field · Duration: 0. to 15 Qualifications & Skills 1. Educational Background o Bachelor’s degree in Marketing, Mass Communication, Business Administration, IT, or a related field. o Certification in Digital Marketing from a recognized institute (Google, Hub Spot, Serums, or institutes like Dig perform, Digital Vaidya, etc.) is preferred. 2. Experience o 2 to 3 years of hands-on experience in executing digital marketing campaigns across platforms. o Proven track record in SEO, social media marketing, Google Ads, or lead generation. Core Digital Marketing Skills · SEO (on-page, off-page, keyword research, competitor analysis) · Google Ads (Search, Display, YouTube, Retargeting) · Meta Ads (Facebook, Instagram, Audience Building, A/B Testing) · Email Marketing (campaign setup, segmentation, automation tools like Mailchimp/Zoho) · Content Marketing (basic content planning and optimization for blogs, landing pages) Tools & Platforms · Google Analytics, Google Search Console · Meta Business Suite, LinkedIn Campaign Manager · Canva or Adobe Spark (for creating basic creatives) · SEMrush / Ahrefs / Ubersuggest / Moz (for SEO) · WordPress / Elementor / Wix (basic website or blog updates) · Email tools (Mailchimp, Zoho Campaigns, Mailerlite) Analytical & Reporting · Ability to track, measure, and report campaign performance · Experience in setting up and tracking conversion goals · Strong understanding of metrics like CTR, CPL, CPA, ROAS, and bounce rate Communication & Soft Skills · Strong written and verbal communication · Creativity and strategic thinking · Ability to manage multiple campaigns/projects simultaneously · Good coordination skills for working with design, development, and sales teams · Self-motivated, deadline-driven, and growth-oriented mindset Key Roles & Responsibilities 1. Campaign Planning & Execution Plan and execute multi-channel digital marketing campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, etc.). Optimize campaigns to meet KPIs like leads, conversions, CTR, and ROI. Manage budgets and allocate spends across paid and organic campaigns. 2. Search Engine Optimization (SEO) Perform on-page and off-page SEO for company website and blogs. Conduct keyword research and implement strategies to improve organic traffic. Analyze competitor SEO and provide improvement strategies. 3. Social Media Management Develop and schedule social media content calendars. Grow and engage audiences across platforms like LinkedIn, Instagram, and Facebook. Monitor analytics and optimize performance based on insights. 4. Content Marketing Collaborate with designers and writers to create blogs, banners, newsletters, and landing pages. Ensure all content is SEO-friendly and aligned with brand messaging. Promote content through social media and email campaigns. 5. Email Marketing Create and execute email marketing campaigns using tools like Mailchimp or Zoho Campaigns. Segment email lists and personalize communication for different target groups. Track open rates, click rates, and conversions. 6. Analytics and Reporting Use tools like Google Analytics, Search Console, Meta Ads Manager, and SEMrush to monitor performance. Provide weekly/monthly reports with campaign insights, performance metrics, and optimization suggestions. Set up and track goals, conversions, and user behavior on website and landing pages. 7. Lead Generation Plan and run lead generation campaigns for services and solutions offered by the company. Monitor lead quality and work with sales teams to improve lead nurturing processes. 8. Website Management Coordinate with the design/development team to update, optimize, or redesign website sections. Ensure all pages are SEO-optimized and mobile-friendly. Conduct regular website audits and fix issues like broken links, slow loading pages, etc. 9. Collaboration & Coordination Coordinate with internal teams (design, sales, product) to align digital strategies with business goals. Work with vendors or freelancers as needed for ad creatives or tech support. 10. Stay Updated Keep up with digital trends, new tools, algorithm changes, and platform updates. Recommend innovative digital strategies to stay ahead of competitors. Required Skills · Hands-on experience with tools like Google Ads, Meta Ads, Google Analytics, Search Console, SEMrush/Ahrefs. · Strong understanding of SEO, SMM, PPC, Email Marketing, and Lead Generation. · Knowledge of WordPress, Canva, or basic HTML/CSS is a plus. · Analytical mindset with strong reporting skills. · Strong communication and project management abilities. Application Instructions: Please submit a resume at careers@mydesignminds.com Contact Person Name: Shristy Singh Contact us at +91-9599399436 Job Types: Full-time, Permanent, Fresher, Internship Pay: ₹15,000.00 - ₹25,000.00 per month Benefits: Flexible schedule Leave encashment Paid sick time Schedule: Day shift Morning shift Work Location: In person