Digital Marketing Executive

Job Description

Company Description MoreYeahs is a leading software development company that offers IT services to mid-sized companies and startups worldwide. Our technology products and services are built on innovation, a culture of creativity, and a dedication to customer relations, accelerating digital transformation in businesses. We are committed to delivering solutions that transform businesses by combining smart technology with smart business processes. Role Description 1-2 recent years in digital advertising / marketing. Experience in Making the Keywords Ranking Strategy with Technical SEO Experience in Universal as well as GA4 including Tag Manager and Ecommerce Tracking Experience planning and/or executing programmatic campaigns within a brand Role with a performance digital marketing agency Work as a performance marketing specialist with significant budget handling Deep understanding of digital lead generation and brand building techniques using Search, Social, Affiliate, and Programmatic (e.g. Targeting, content and creatives for programmatic and Social, SEO and SEM) Advanced working knowledge of Google Ads Console, Webmaster console, Moz, and email marketing tools. Ability to think strategically and creatively: analyse, synthesize, recommend and take actions, including proficiency in excel pivot tables and manipulating large data sets Experience in a startup or venture-like operating model preferred Responsibility: Plan and execute digital marketing campaigns across digital channels Plan, launch and optimize prospecting and retargeting campaigns based on strategic objectives Work with internal and external partners to ensure proper campaign and pilot set-up, and audit campaign setup to ensure accuracy Work with internal and external partners to support ongoing optimization against key success KPI and learning agenda, enforce reporting, and escalate issues as they arise Define, execute, analyse, and optimize A/B and multi-variant tests Support brand teams in end-to-end orchestration of precision marketing campaigns and strategic tests, across key campaign phases (planning, design, execution, measurement) Maintain tracking, monitoring, and reporting tools Weekly reporting on primary, secondary, and contextually relevant KPIs Evaluate channel performance and strategies Show more Show less