Digital Marketing Executive

We are seeking an experienced and creative Digital Marketing Manager to lead our online marketing efforts for our gold jewellery showroom. The ideal candidate will have a strong understanding of digital platforms, social media marketing, SEO/SEM, and e-commerce strategies to increase brand visibility, customer engagement, and sales conversions. Key Responsibilities:Digital Strategy Development: Develop and execute comprehensive digital marketing strategies tailored to the luxury jewellery market. Create and manage marketing campaigns that align with seasonal trends, festivals, and product launches. Social Media Management: Manage and grow the showroom’s presence on platforms like Instagram, Facebook, YouTube, Pinterest, and WhatsApp Business. Create engaging content including photos, videos, reels, and stories in collaboration with the design and photography teams. Content & SEO: Ensure website content is up-to-date and optimized for search engines. Conduct keyword research and implement SEO strategies to drive organic traffic. Performance Marketing: Run paid ad campaigns on Google Ads, Facebook/Instagram Ads, and other digital platforms. Monitor ad performance and ROI, making data-driven adjustments. Email & WhatsApp Marketing: Plan and execute email and WhatsApp campaigns for promotions, new collections, and customer engagement. Analytics & Reporting: Use tools like Google Analytics, Meta Business Suite, and others to track KPIs. Provide regular performance reports and suggestions for improvement. Required Skills and Qualifications:Bachelor’s degree in Marketing, Digital Media, Communications, or related field. Proven experience (3+ years) in digital marketing, preferably in jewellery, fashion, or luxury retail. Strong knowledge of digital marketing channels and tools. Creative mindset with an eye for detail and aesthetics. Excellent communication, leadership, and team coordination skills. Ability to work under deadlines and manage multiple campaigns simultaneously. Preferred Skills:Familiarity with jewellery trends and customer preferences. Experience using e-commerce platforms like Shopify, Magento, or WooCommerce. Knowledge of photo/video editing tools (Canva, Photoshop, etc.) is a plus. Local language proficiency is an advantage.