Digital Marketing Executive

5 years

0 Lacs

Posted:1 month ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

strategizing, executing, and optimizing all digital marketing initiatives

You must be comfortable wearing multiple hats—from hands-on campaign management to strategic planning and performance reporting.


Key Responsibilities

  1. Plan, launch, and manage

    ROI-focused campaigns

    on Meta (Facebook/Instagram), Google Ads, and other platforms.

Set up and manage Shopify stores

keyword research and SEO management

maximum conversions, ROAS, and customer lifetime value (LTV).

 5. Manage and allocate ad budgets, creatives, A/B tests, and scaling strategies.

retargeting campaigns, upsell flows, and email marketing automation.

Google Analytics, Shopify analytics, and platform dashboards.

clear growth plans, regular performance reports, and actionable recommendations.


Key Requirements

3–5+ years of proven experience scaling e-commerce brands.

5–8X

Strong knowledge of:

  • Facebook Ads Manager
  • Google Ads
  • Google Analytics
  • Shopify account management and optimization
  • Deep understanding of digital marketing metrics (ROAS, CPA, AOV, LTV).
  • Strong skills in copywriting, creative briefing, and landing page optimization.
  • Excellent communication and project management skills.
  • Data-driven mindset with a passion for experimentation and continuous improvement.


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