As a Digital Marketing Expert, you will be responsible for strategizing, executing, and optimizing all digital marketing initiatives to drive revenue, customer acquisition, and profitability. You must be comfortable wearing multiple hats—from hands-on campaign management to strategic planning and performance reporting. Key Responsibilities Plan, launch, and manage ROI-focused campaigns on Meta (Facebook/Instagram), Google Ads, and other platforms. 2. Set up and manage Shopify stores , including product listings, conversion tracking, and sales funnels. 3. Conduct keyword research and SEO management to improve organic traffic and rankings. 4. Optimize sales funnels for maximum conversions, ROAS, and customer lifetime value (LTV). 5. Manage and allocate ad budgets, creatives, A/B tests, and scaling strategies. 6. Build and manage retargeting campaigns, upsell flows, and email marketing automation. 7. Analyze performance data using Google Analytics, Shopify analytics, and platform dashboards. 8. Provide clear growth plans, regular performance reports, and actionable recommendations. Key Requirements 3–5+ years of proven experience scaling e-commerce brands. Demonstrated success driving revenue growth 5–8X with documented case studies or examples. Strong knowledge of: Facebook Ads Manager Google Ads Google Analytics Shopify account management and optimization Deep understanding of digital marketing metrics (ROAS, CPA, AOV, LTV). Strong skills in copywriting, creative briefing, and landing page optimization. Excellent communication and project management skills. Data-driven mindset with a passion for experimentation and continuous improvement.
