Finlec Technology is looking for a proactive Digital Marketing Executive to lead high-impact client acquisition strategies for our It & Edtech verticals. In this role, you will be responsible for building a robust sales pipeline by planning and executing end-to-end performance marketing campaigns on Google Ads and Meta Ads, with a laser focus on high-intent lead generation. A key part of your daily operations will include integrating and managing WhatsApp Business API to automate lead capture, qualify prospects through interactive flows, and run direct-to-chat campaigns that convert interest into technical consultations. You will optimize landing pages, track conversion pixels, and coordinate with the development team to ensure our marketing tech stack is seamless. The ideal candidate has 1–3 years of experience in B2B service marketing, is proficient in CRM lead management, and can demonstrate a track record of scaling outreach through automated messaging and paid search. Core Focus Areas for the RoleLead Generation: Driving inquiries specifically for custom web portals, e-commerce sites, and mobile application development. WhatsApp Marketing: Setting up automated sequences and chatbots using the WhatsApp API to handle initial technical requirements from leads. Campaign Management: Daily monitoring of CPL (Cost Per Lead) and ROAS (Return on Ad Spend) for tech-service keywords.

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Digital Marketing Executive