Digital Marketing Executive

Company Description

Divvy Solar Power & Solutions Pvt Ltd., established in 2018, is a leading provider of solar power plants and related goods and services. We specialize in system integration and EPC including On Grid, Hybrid, and Off Grid products, as well as distributing products such as solar modules, inverters, and wires. With expertise in both commercial and residential projects, we support India's climate goals by promoting a healthier energy mix. Our modern machinery and top manufacturer equipment ensure cost-effective and reliable solutions, including subsidized rooftop solar solutions for residential customers.

Role Description

This is a full-time on-site role for a Digital Marketing Executive located in Gurugram. The primary responsibilities include planning and executing digital marketing campaigns, managing social media accounts, creating content for web platforms, and analyzing web traffic data using web analytics tools. The Digital Marketing Executive will also collaborate with team members to enhance brand presence and achieve marketing goals.

Qualifications

• Marketing and Social Media Marketing skills
• Strong Communication skills
• Web Content Writing knowledge
• Proficiency in Web Analytics
• Ability to work independently and as part of a team
• Bachelor’s degree in Marketing, Communications, or a related field
• Experience in the solar industry is a plus

Skill

• Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

   Improving search engine rankings and running paid ad campaigns. 

• Data and Analytics:

   Using tools like Google Analytics to track performance, analyze data, and extract insights. 

• Email Marketing:

   Creating, segmenting, and automating email campaigns to engage customers. 

• AI and Automation:

   Utilizing artificial intelligence and automation tools for marketing tasks and efficiency. 

• Social Media Marketing:

   Managing and creating content for various social media platforms and understanding paid social advertising. 

• Conversion Rate Optimization (CRO):

   Improving the performance of websites and landing pages to increase conversions. 

• Customer Relationship Management (CRM):

   Using CRM systems to manage customer data and interactions.