Digital Marketing Executive

Job Title: Digital Marketing Executive Company: Upjaoo Agritech Location: Pune, Maharashtra, India Experience: 1 - 3 Years About Upjaoo Agritech: Upjaoo Agritech is a rapidly growing company dedicated to empowering farmers with innovative solutions and knowledge. We leverage technology to bridge the gap between agricultural insights and on-ground practices, helping farmers achieve better yields, sustainability, and prosperity. Our mission is to transform Indian agriculture through accessible and impactful digital initiatives. Job Summary: Upjaoo Agritech is seeking a passionate and creative Digital Marketing Executive with 1-3 years of experience to join our dynamic team. This role is crucial in expanding our digital footprint and directly engaging with the farming community. The ideal candidate will have a strong understanding of social media, graphic design skills, a knack for crafting compelling content, and a genuine interest in agriculture and rural communication. Key Responsibilities:  * Social Media Management:   * Develop, implement, and manage social media strategies for various platforms (e.g., Facebook, Instagram, YouTube, WhatsApp groups, etc.) relevant to the farming community.   * Create and schedule engaging posts, including text, images, and videos, to drive brand awareness and community engagement.   * Monitor social media channels for trends, farmer queries, and discussions, and respond in a timely and appropriate manner.   * Analyze social media performance metrics and generate reports to identify areas for improvement.  * Graphic Design & Visual Content:   * Design visually appealing graphics, images, and banners for social media posts, ads, and other digital marketing collateral.   * Utilize tools to create eye-catching "masking" posts and other creative visuals specifically tailored for social media.   * Ensure all visual content aligns with Upjaoo Agritech's brand guidelines and resonates with a rural audience.  * Creative Communication & Content Creation for Farmers:   * Develop creative and easily understandable communication strategies and content pieces specifically for farmers, addressing their needs, challenges, and interests.   * Craft compelling narratives and messaging that simplify complex agricultural information and promote our products/services effectively.   * Work on various content formats, including short videos, infographics, testimonials, success stories, and educational snippets.   * Translate technical agricultural concepts into relatable and actionable insights for farmers.  * Digital Campaign Management:   * Assist in planning, executing, and optimizing digital marketing campaigns across various channels (social media, basic email marketing, WhatsApp campaigns).   * Monitor campaign performance, track KPIs (Key Performance Indicators), and provide regular reports on campaign effectiveness.   * Identify opportunities for new digital campaigns to reach and engage farmers.  * Website & SEO Support (Basic):   * Assist with basic website content updates and ensure accuracy of information.   * Conduct basic keyword research and support SEO efforts to improve organic visibility for farmer-centric content.  * Market Research & Analysis:   * Stay updated on digital marketing trends, particularly in the agricultural sector.   * Conduct basic research on farmer behavior, communication preferences, and competitor activities to inform content strategy. Required Skills & Qualifications:  * Bachelor's degree in Marketing, Mass Communication, Agriculture, or a related field.  * 1-3 years of proven experience in digital marketing, with a strong focus on social media management.  * Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator, or similar) for creating social media visuals and masking posts.  * Demonstrated ability to manage and grow social media communities.  * Excellent written and verbal communication skills in English and Marathi/Hindi (proficiency in local languages is a significant advantage for farmer communication).  * Ability to create compelling and culturally relevant content for a rural/farming audience.  * Understanding of digital marketing metrics and analytics (e.g., Facebook Insights, Instagram Analytics).  * Proactive, creative, and a strong team player.  * Genuine interest in agriculture, rural development, and empowering farmers. Preferred (but not mandatory) Skills:  * Basic video editing skills.  * Experience with WhatsApp Business API or similar tools for community engagement.  * Familiarity with agricultural terminology and practices. Why Join Upjaoo Agritech?  * Be part of a mission-driven company that is making a real difference in the lives of Indian farmers.  * Work in a collaborative and supportive environment.  * Opportunity to innovate and shape digital communication in the agritech sector.  * Competitive salary and benefits package.