Digital Marketing Executive

Key Responsibilities

• Meta Ads (Instagram/Facebook)

  Plan, execute, and manage performance campaigns Create & test static, carousel, UGC-based creatives – Analyze performance, optimize ROAS

• Google Ads (preferred)

  – Run basic search/shopping campaigns – Keyword research & bid optimization

• Social Media Management

  – Plan & schedule engaging content (reels/posts/stories) – Work with designer & freelancers to push weekly content – Respond to DMs/comments and improve engagement

• Retention Marketing

  – Weekly campaigns on WhatsApp/Email using tools like Interakt – Track repeat customer behavior and campaign performance

• Website Coordination

  – Update banners, product pages on Shopify – Coordinate basic Shopify apps for reviews, cart recovery, etc.

Must-Have Skills

• Strong knowledge of

  Meta Ads (with hands-on campaign management)

• Basic working knowledge of Google Ads
• Comfortable with

  Canva

  or coordinating with designers
• Good sense of brand aesthetics and consumer targeting
• Strong communication & reporting ability
• Ability to

  track results and iterate fast

Bonus (Good to Have)

• Experience with food, D2C, or wellness brands
• Basic knowledge of tools like Shopify, Interakt, Klaviyo
• Knows how to coordinate UGC, influencer briefs, or WhatsApp templates

Why Join Us?

• Be part of a

  fast-growing FMCG startup

• Work on a

  mission-driven brand

  with clean, healthy products
• Get end-to-end exposure across performance, content, retention
• Strong potential for

  growth into leadership