Digital Marketing Executive

Company: Akaame Export Pvt. Ltd.

Location: A/356 Money Plant High Street, Gota, Ahmedabad

Salary: Competitive (based on experience)

Job Type: Full-Time | On-site

About Akaame Export Pvt. Ltd.

Akaame Export Pvt. Ltd. is a fast-growing fashion manufacturing and export company specializing in footwear, bags, and lifestyle accessories with a strong presence in India and the GCC. Our brands—Crystalicious and Anhadaa—are known for their design-forward, handcrafted products and strong e-commerce growth.

We are expanding our digital team at our Ahmedabad office and are seeking a highly skilled Digital Marketing & Performance Marketing Executive who can take ownership of Meta Ads and Google Ads with strong ROI-driven strategies.

Role Overview

This role focuses on performance marketing, with a core responsibility to plan, execute, optimize, and scale digital campaigns across Meta Ads and Google Ads to drive revenue, conversions, and brand visibility.

The candidate will work closely with the E-Commerce Manager, Marketing Manager, and external partners to ensure profitable digital growth of Crystalicious and Anhadaa.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid ad campaigns on Meta Ads Manager (Facebook, Instagram).
• Run and scale campaigns on Google Ads (Search, Display, Performance Max, Shopping).
• Implement A/B testing on creatives, audiences, targeting, and landing pages.
• Analyze daily performance metrics and ensure ROAS targets are consistently met.

Data & Analytics

• Track, monitor, and improve KPIs: ROAS, CAC, CTR, CPA, Conversions, AOV.
• Use tools such as Google Analytics, Google Tag Manager, Shopify Analytics, and Meta Pixel.
• Prepare weekly and monthly reports with actionable insights.

Campaign Strategy & Growth

• Create and execute revenue-boosting strategies for sale events, festive seasons, and new launches.
• Develop retargeting funnels, custom audiences, and lookalike audiences.
• Coordinate with design and content teams for creative requirements.
• Ensure alignment with marketing calendars and product availability.

E-Commerce Collaboration

• Coordinate with the e-commerce team on landing pages and CRO best practices.
• Support CRM and WhatsApp automation campaigns (WATI experience is a plus).

Required Skills & Experience

• 2–4 years experience in digital marketing with strong focus on paid ads.
• Proven experience managing Meta Ads & Google Ads with strong results.
• Strong analytical thinking and data interpretation skills.
• Proficiency in Google Analytics, GTM, Ads Manager, and SEM best practices.
• Experience in e-commerce, fashion, or D2C brands is highly preferred.
• Ability to work independently, handle multiple campaigns, and meet targets.

Why Join Akaame?

• Be part of a fast-scaling fashion brand entering multiple international markets.
• Work in a creative environment with cross-functional collaboration.
• Opportunity to take full ownership of digital performance and growth.
• Career advancement as we scale our digital division.

How to Apply

Send your resume + previous ad performance reports / portfolio to:

hr@akaame.com

Subject Line: Application – Digital Marketing & Performance Marketing Executive

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person