Digital Marketing Associate

Location: Manjeera Trinity Corporate, JNTU, Hyderabad 

Company: Xpert Matters Solutions Pvt. Ltd. 

Experience: 1–2 Years (Interns & Candidates who have done a course can also apply) 

Employment Type: Full-time 

Work Mode: WFO (5 Days working) 

About the Company: 

Xpert Matters Solutions Pvt. Ltd. is a growing player in the fields of engineering design, embedded 

solutions, digital transformation, and talent consulting. We work with global clients across 

Automotive, Aerospace, and IT industries. As part of our growth, we are building a strong digital 

presence and looking for talented individuals to take the lead. 

Roles & Responsibilities: 

As a Digital Marketing Executive, you will be responsible for driving our online growth across 

platforms and optimizing digital touchpoints. Key responsibilities include: 

1. Social Media Management

○ Manage company presence on Instagram, LinkedIn, Facebook, and Twitter 

○ Plan and schedule regular posts, reels, and story content 

○ Develop platform-specific strategies to grow followers and engagement 

2. Content Creation

○ Design eye-catching graphics, carousels, and reels using Canva 

○ Write engaging captions, blogs, and copy aligned with the brand voice 

○ Create content calendars and campaign themes monthly 

3. Website Optimization

○ Monitor website performance (load speed, mobile-friendliness, navigation) 

○ Work with web developers to implement UX/UI improvements 

○ Ensure content is structured for readability and SEO 

4. Search Engine Optimization (SEO)

○ Perform keyword research and optimize on-page content 

○ Handle meta tags, alt texts, internal linking, and sitemap submissions 

○ Use tools like Google Search Console, Ahrefs, or Ubersuggest to track performance 

5. Analytics and Reporting

○ Track performance on social media and website using insights and Google Analytics 

○ Prepare weekly/monthly reports on reach, traffic, engagement, and conversions 

○ Suggest data-driven improvements for better visibility and ROI 

6. Collaboration and Strategy

○ Coordinate with design, tech, and sales teams for campaign alignment 

○ Stay updated with digital marketing trends and algorithm changes 

○ Propose new ideas for growth and engagement 

Key Skills Required: 

1. Proficiency in Canva and basic graphic design 

2. Strong understanding of Instagram, LinkedIn, Facebook, and Twitter algorithms 

3. Basic knowledge of website structures and CMS tools (WordPress preferred) 

4. Good command over English writing and communication 

5. Hands-on experience with SEO tools and Google Analytics 

6. Ability to multitask, plan ahead, and execute creatively