Digital Marketing and PPC Project Manager

Company Description

Pink Shadow Media & Entertainment Pvt. Ltd. is a leading customer-centric Advertising and Marketing Agency. We help clients create their brand identity and empower businesses worldwide through services such as ATL & BTL Marketing, Lead Generation, B2B and B2C Marketing, Digital Marketing, Website & Software Development and various creative services. Our strengths include offering all services under one roof, a dedicated team for all activities, our own production house, and prompt, all-time support.

Role Overview

strategic thinking, analytical expertise, client communication, and project management skills

Key Responsibilities

1.Project & Team Management

• Lead and manage digital marketing & PPC projects from initiation to delivery.
• Coordinate with creative, design, and technical teams to ensure smooth execution.
• Monitor team performance and ensure timelines are met.
• Prepare reports, performance reviews, and client updates.

2.PPC Campaign Management

• Plan, set up, and manage paid campaigns on Google Ads, Bing, Meta Ads, LinkedIn, YouTube, and other platforms.
• Conduct keyword research, competitor analysis, and audience targeting.
• Optimize campaigns for ROI, conversions, and cost efficiency.
• Track, analyze, and report campaign performance with actionable insights.

3.Digital Marketing Strategy

• Develop and implement digital marketing strategies for clients.
• Manage SEO, SEM, social media ads, and performance marketing.
• Create outreach plans, proposals, and client pitch presentations.
• Stay updated with industry trends, tools, and algorithms (Google, Gemini AI, Meta).

4.Client Communication & Reporting

• Act as a point of contact for clients on digital campaigns.
• Present campaign results and strategic recommendations.
• Handle client queries with professionalism and efficiency.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 3+ years of experience in digital marketing & PPC campaign management.
• Proven track record of managing Google Ads, Meta Ads, LinkedIn Ads, and YouTube campaigns.
• Strong knowledge of SEO, SEM, Google Analytics, Google Tag Manager, and reporting tools.
• Excellent project management and leadership skills.
• Strong analytical mindset with data-driven decision-making.
• Good communication and client-handling abilities.
• Ability to multitask and work under tight deadlines.

Preferred Certifications (Added Advantage)

• Google Ads Certification
• Meta Blueprint Certification
• HubSpot / SEMrush / Analytics certifications

Job Types: Full-time, Permanent

Pay: As per industry standard

Work Location: Bardhaman, W.B (In person)

Interested and potential candidates are invited to apply or mail your updated CV to hr@pinkshadowmedia.com or Whatsapp at 7601945505