Digital Marketing Analyst IND

OSB Group

3 years

4 - 10 Lacs

Hyderābād

Posted:1 day ago| Platform: GlassDoor logo

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Skills Required

marketing reporting analytics optimization portfolio analysis ads excel addition support benchmarking engagement compliance reports communication html css test data looker macro word certifications

Work Mode

On-site

Job Type

Part Time

Job Description

1. Job Purpose
Reporting to the Asst Digital Analytics Manager, the Digital Marketing Analyst will partake in the day-to-day analytical and conversion rate optimization of the OSB brand group digital assets. This role is responsible for providing insight of user journey and behavior across the groups portfolio of websites across all digital touch points; with the primary focus in analyzing and optimizing the performance of the sites. The role requires an experienced analyst with knowledge and experience within web analysis, Google Analytics, Google Ads and Reporting. The ability to promote change in websites and understand customer journey is essential along with proficiency in MS Excel, Lookerstudio and MS PPT. In addition to this, the Digital Marketing Analyst will troubleshoot, identify patterns, and generate new approaches to reporting. 2. Core Responsibilities

Support projects, campaigns and regulatory changes led by both the Digital & Communications team, through requirement gathering and detailed analysis
Strong analytical skills to provide insight as well as recommendations for change as part of a continual measurement
Production of regular reporting and benchmarking website performance; interpreting and presenting their content
Production of ad hoc analysis on website behaviour, KPI trends and engagement with new and existing functionalities
Monitor and competitor analysis of digital assets and touchpoints online
Maintain the company’s compliance standards and complete all required compliance training.

3. Experience Requirements

Commercial experience in an analytical role (preferably within Web Performance & Ecommerce)
3+ years' experience working with Google Analytics 4 & Google Ads
Creating customized Google Analytics reports and Google Ads Optimization
Strong verbal & written communication skills
Ability to create and produce clear and balanced reports in Lookerstudio (aka GDS) & Excel
HTML (including CSS) is desirable.
Previous experience working within the Financial Services industry is desirable.

4. Skill/Knowledge Requirements

Google Analytics 4, Lookerstudio/GDS(formerly) A/B & Multivariate test reporting, GoogleTagmager/GTM, Google Ads.
Reporting: Google Data studio/Looker studio, Microsoft Excel (advanced user capable of macro-building), Microsoft PowerPoint
HTML skills (including CSS) are desirable
An intermediate level of knowledge of Microsoft Word and Excel is essential

5. Required Qualifications/Certifications

Degree level education in relevant subject and Google certifications
Good standard of English

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