Digital Marketing Analyst - Digital Agency

ALM is a dynamic digital agency committed to delivering innovative marketing solutions that drive results for our clients. We combine creativity with data-driven strategies to help businesses thrive in the digital landscape. We are seeking a strategic-minded Digital Marketing Coordinator to join our growing team. This role is perfect for an analytical marketing professional who excels at research, strategy development, and data analysis in a fast-paced agency environment. You'll be responsible for developing comprehensive digital marketing strategies and conducting in-depth market research to inform client campaigns.

You will be working remotely and reporting remotely into the corporate office in Toronto, Canada.

Key Responsibilities

Digital Strategy Development

• Conduct comprehensive market research and competitive analysis to inform digital marketing strategies
• Develop data-driven digital marketing strategies that align with client business objectives
• Create detailed buyer personas through research and data analysis
• Perform market segmentation analysis and identify target audience opportunities
• Develop customer journey mapping and conversion funnel optimization strategies

Research & Analysis

• Conduct extensive keyword research and search trend analysis for SEO and PPC strategies
• Perform competitor analysis including digital presence, content strategies, and market positioning
• Research industry trends, emerging technologies, and digital marketing best practices
• Analyze market opportunities and provide strategic recommendations
• Conduct website audits and technical SEO analysis

Campaign Optimization

• Develop comprehensive PPC campaign strategies for Google Ads, Bing Ads, and other platforms
• Create SEO strategies including technical optimization, content planning, and link building approaches
• Plan and optimize email marketing campaigns with advanced segmentation strategies
• Develop conversion rate optimization (CRO) strategies through user behavior analysis
• Create A/B testing frameworks and experimental design for campaign optimization

Data Analysis & Insights

• Analyze campaign performance using Google Analytics, Google Search Console, and advanced analytics tools
• Create comprehensive performance reports with strategic insights and actionable recommendations
• Develop custom dashboards and KPI tracking systems
• Conduct attribution modeling and multi-touch attribution analysis
• Perform statistical analysis to identify trends and optimization opportunities

Strategic Planning

• Collaborate with strategy team to develop integrated digital marketing plans
• Participate in client strategy sessions and present research findings
• Support new business development with competitive analysis and market research
• Develop digital marketing budgets and resource allocation recommendations

Education & Experience

• Bachelor's degree in Marketing, Business Analytics, Economics, or related field
• 2-3 years of experience in digital marketing strategy, market research, or analytics
• Proven track record in developing successful digital strategies

Technical Skills

• Advanced proficiency in Google Analytics, Google Search Console, and Google Tag Manager
• Expertise in Google Ads, Microsoft Advertising, and other PPC platforms
• Experience with SEO research tools (SEMrush, Ahrefs, Moz, Screaming Frog)
• Proficiency in data analysis tools (Excel, Google Sheets, Data Studio, Tableau)
• Knowledge of marketing automation platforms and CRM systems
• Understanding of statistical analysis and A/B testing methodologies