Digital Marketer

Digital Marketing (B2B SaaS)

Location: Hyderabad – On Site
Experience: 2–6 years
Titles to use: Digital Marketing Manager (B2B SaaS) or Growth Marketer (B2B SaaS)

About PhotonX Technologies

PhotonX Technologies builds high-performance digital products and platforms for global clients. We’re strengthening our B2B SaaS brand and growth engine and looking for a hands-on marketer who can turn strategy into pipeline.

Job Overview

You’ll execute full-funnel marketing for our SaaS products—owning campaigns across SEO, content, paid, social, email, and webinars—while helping shape positioning and collaborate closely with Sales, Product, and Design.

Key Responsibilities

• Brand & Messaging: Translate ICP pain points into clear messaging for pages, ads, and assets.
• Campaigns & Demand Gen: Plan and run multi-channel campaigns (SEO+content+paid+email+webinars) aimed at qualified pipeline.
• ABM Support: Build target lists with Sales/SDRs; run LinkedIn ads, sequences, and personalized landing pages.
• Content Engine: Create/coordinate blogs, case studies, one-pagers, and landing pages; brief designers and SMEs.
• Performance Marketing: Manage LinkedIn/Google Ads, retargeting; track CPL, CPA, and ROAS; iterate fast.
• Website & CRO: Own landing pages, forms, and lead flows; run A/B tests to lift conversion rates.
• Lifecycle: Build nurture journeys, newsletters, and product update mails; define MQL criteria with Sales.
• Analytics & Ops: Maintain clean attribution and reporting in GA4 + CRM/automation; present weekly insights.

Required Skills

• 2–6 years in B2B SaaS digital marketing with measurable pipeline impact.
• Working knowledge of SEO & content, LinkedIn/Google Ads, email/lifecycle, CRO, and basic ABM.
• Hands-on with GA4, GSC, GTM, LinkedIn Campaign Manager, Google Ads, and a marketing automation tool (HubSpot/Marketo) plus a CRM (Salesforce/HubSpot CRM).
• Strong copy skills; comfortable creating briefs and collaborating in Figma/Canva.
• Analytical mindset: builds dashboards, reads funnels, and recommends next actions.
• Excellent communication; partners well with Sales and Product.

Bonus Skills

• Experience in US/EMEA markets or PLG environments.
• Webinar programs, partner marketing, events.
• Product analytics (Mixpanel/Amplitude), session tools (Hotjar/Clarity).
• Basic HTML/CSS for landing tweaks; basic SQL is a plus.

Success Metrics

• Growth in qualified organic traffic and priority keyword rankings.
• Paid channels meeting target CPL/CPA and contributing to opportunities.
• Improved website conversion (visitor→lead, lead→demo).
• Consistent MQL→SQL conversion rates and clear attribution in GA4/CRM.
• On-time delivery of campaigns and launch assets.

Why Join Us?

• Ship high-leverage campaigns for a growing SaaS portfolio.
• Direct impact on brand, pipeline, and revenue.
• Collaborative team, fast feedback loops, and competitive compensation.

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person