Digital Marketer

Job Description

Location: Mohali Type: Full-Time Salary: ₹25,000–₹40,000 per month (based on experience) About Us: At Icawnic, we’re not just a skincare brand—we’re a wellness movement rooted in nature, energy, and soul. Our clean, nature-inspired products are crafted in small batches to nourish sensitive skin with intention and care. We're looking for a passionate Digital Marketing Manager to help us amplify our message and grow our digital presence with heart, purpose, and precision. Key Responsibilities: 🔹 Paid Advertising & Meta Ads Set up, run, and optimize Meta (Facebook/Instagram) ad campaigns (conversion, engagement, traffic) Manage ad budgets effectively to drive ROI and lead generation Monitor analytics to track performance and recommend improvements 🔹 Digital Strategy & Content Planning Design and execute monthly digital marketing plans aligned with brand goals Develop engaging campaigns across platforms (Instagram, Facebook, YouTube, Pinterest, etc.) Coordinate with content creators, designers, and photographers to plan social shoots and digital content 🔹 Influencer & Brand Collaborations Identify and engage with relevant nano, micro and macro influencers aligned with the brand ethos Manage influencer campaigns end-to-end: outreach, negotiation, briefs, tracking deliverables, and reporting Build meaningful brand partnerships and co-branded content opportunities 🔹 Email & Retention Marketing Build and manage email marketing flows using platforms like Mailchimp/Klaviyo Create newsletters, automation flows, and post-purchase sequences 🔹 Community Engagement Monitor brand social channels, respond to DMs/comments, and build relationships with the community Stay on top of skincare trends, hashtags, and platform updates Requirements: 2–4 years of experience in digital marketing (D2C or wellness/beauty brand experience is a plus) Proven experience with Meta Ads Manager, influencer marketing, and campaign strategy Strong understanding of social media trends, SEO basics, and analytics tools Excellent communication, creativity, and project management skills Passionate about clean beauty, wellness, or conscious brands What You’ll Love: Creative freedom to shape a soulful brand’s digital story A flexible work culture that honors mindfulness and intention Opportunity to work at the intersection of beauty, wellness, and conscious living Growth path as the brand scales To Apply: Email your CV, portfolio (if any), and a brief note on why you resonate with Icawnic to: icawnicstore@gmail.com