Digital Coordinator

Role Overview:

The Digital Operations and Marketing Manager will be responsible for managing the organizations overall online presence, digital campaigns, IT coordination, and HR portal activities. This position requires a dynamic individual who understands digital ecosystems, social media marketing, online advertising, and recruitment technologies.

The ideal candidate will act as a bridge between marketing, human resources, and IT departmentsensuring that digital operations, recruitment processes, and promotional campaigns run smoothly and effectively.

This is a strategic role combining marketing creativity with technical management and organizational coordination. The candidate must be capable of independently managing projects, executing campaigns, optimizing systems, and introducing digital innovations to improve business performance.

Key Responsibilities:

1. Digital Marketing and Advertising

• Plan, execute, and manage online marketing campaigns across platforms such as Google Ads, Meta (Facebook, Instagram), and LinkedIn.

• Create social media strategies to enhance engagement, brand awareness, and lead generation.

• Analyze campaign data to measure performance, optimize budgets, and report on marketing ROI.

• Coordinate the design and content creation for social media posts, digital banners, and promotional videos.

• Develop and maintain online catalogues, newsletters, and product portfolios.

2. Website and IT Management

• Manage and update the company website using WordPress, Elementor, or equivalent CMS platforms.

• Collaborate with developers or vendors for system upgrades and technical troubleshooting.

• Supervise ERP and CRM systems for data accuracy, lead management, and performance reporting.

• Implement automation tools for business communication and customer engagement.

• Ensure cybersecurity, data backup, and compliance with IT protocols.

3. WhatsApp and CRM Marketing

• Manage WhatsApp Business API and marketing tools (such as Wati, Wanotifier, etc.).

• Plan and send broadcast messages, campaigns, and follow-ups to leads and customers.

• Monitor response rates, conversions, and engagement data from CRM and WhatsApp systems.

4. Human Resource and Recruitment Coordination

• Register and maintain company accounts on HR portals such as Shine, Naukri, Indeed, and LinkedIn.

• Search, shortlist, and contact candidates for various rolesfrom blue-collar to managerial positions.

• Maintain structured digital employee and applicant databases.

• Coordinate interview scheduling, offer letters, and onboarding communication.

• Prepare HR reports and assist in recruitment strategy development.

5. Strategic Planning and Digital Growth

• Identify digital trends and recommend improvements in business strategy.

• Collaborate with senior management to plan marketing budgets and promotional activities.

• Prepare analytical reports, dashboards, and progress summaries for management review.

• Support automation initiatives to streamline digital communication and operations.

Required Skills and Competencies:

Technical Skills:

• Strong command of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

• Experience in using CRM and ERP systems for digital workflows.

• Hands-on experience with website management tools like WordPress, Elementor, or Wix.

• Knowledge of analytics tools such as Google Analytics, Meta Insights, and Search Console.

• Familiarity with bulk WhatsApp marketing and automation tools.

• Ability to design creatives using Canva, Photoshop, or similar tools.

Professional and Soft Skills:

• Excellent written and verbal communication skills.

• Strong coordination and organizational abilities.

• Analytical mindset with attention to detail and data interpretation.

• Ability to handle multiple projects simultaneously under deadlines.

• Creative problem-solving and decision-making skills.

• Team-oriented attitude with a proactive approach.

Educational Qualification:

• Marketing, Information Technology, Business Administration, or Mass Communication

• Digital Marketing or Information Technology

Experience Required:

• 2 to 4 years

• Prior experience in managing ad campaigns, recruitment portals, or ERP systems will be a strong advantage.