Digital Content Creator

Location:

Department:

Experience:

Joining:

Salary:

About Us

At Rasayanam, we are India’s fastest-growing nutraceutical brand. Based in Sec-54 Orchid Centre INNOV8, Gurugram, we are on a mission to bring transparency and purity to the wellness industry. If you live and breathe content, have a knack for creating engaging visuals and stories, and can make people stop scrolling, this role is for you.

Our Core Values at Rasayanam

• Built Around the Customer:

  We don’t just sell products; we serve people on their journey to better health. Every decision starts with their needs.

• Do the Right Thing — Always:

  In a category where trust is everything, ethics are non-negotiable. We hold ourselves to the highest standards of honesty, integrity, and responsibility.

• Act with Urgency, Build for Long Term:

  We move fast—we test, learn, and adapt quickly. Speed matters, but we never trade it for shortcuts. We build to last.

• Own It. End to End.:

  We take full ownership—not just of tasks, but of outcomes. No blame. No excuses. Just progress.

• Win Together:

  We celebrate individual excellence, but real success is shared, built on trust, respect, and team accountability. We win when we win together.

• Raise the Bar — Even When It’s Uncomfortable:

  We aim higher in how we think, work, and serve our customers. We don’t settle, and we don’t stay still.

Role Overview

Content Creator

Key Responsibilities

• Be a

  face/host

  in Rasayanam’s social media videos, reels, and brand campaigns.
• Deliver scripts, dialogues, and brand messages naturally and confidently.
• Present product explainers, lifestyle tips, and campaign narratives with energy and clarity.
• Adapt tone and style based on content type — educational, promotional, or entertainment-driven.

Content Creation & Ideation

• Brainstorm and pitch creative concepts for short-form and long-form video content.
• Collaborate with the marketing team to align content ideas with brand goals.
• Write or adapt engaging scripts that connect with target audiences.
• Stay on top of social media trends, challenges, and viral formats to incorporate into our content.

Production Support

• Assist in planning and executing shoots, including props, set design, and wardrobe.
• Work with videographers, editors, and designers to ensure high production quality.
• Review and provide feedback on edits before publishing.

Engagement & Branding

• Represent Rasayanam’s personality and tone across content.
• Participate in influencer collaborations, interviews, and live sessions.
• Engage with audience feedback to refine and improve content style.

Requirements

• Bachelor’s degree in Marketing, Mass Communication, Journalism, or related field.
• 1–3 years of hands-on experience in social media/content creation for a consumer brand.
• Understanding of social media algorithms, hashtags, and performance metrics.
• Strong storytelling skills with attention to detail and creativity.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Willingness to work full-time from Sec-54 Orchid Centre INNOV8, Gurugram.

Good to Have

• Experience in wellness, nutraceutical, FMCG, or e-commerce brand marketing.
• Knowledge of paid ads content creation for Meta & Google.
• Familiarity with SEO-friendly content writing for captions and blogs.
• Comfort in front of the camera for reels and brand videos.

How to Apply

hr@rasayanam.in

Subject line: