Digital Analytics & Marketing Specialist

6 years

0 Lacs

Posted:5 days ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Contractual

Job Description

Hi

Hope you are doing good,

This is Rahul from Aveto Consulting, we have a vacancy for the Digital Analytics - Remote, Let me know your Interest.



Job title: Digital Analytics & Marketing Specialist

Location: Remote

Duration - 6months contract

Only immediate joiner (Within 20days)

Years of experience - 6 to 9years

Timing - 2pm to 10pm IST



We are looking for an experienced Digital Analytics & Marketing Specialist with 10 years of expertise in analytics implementation, tag management, data pipeline optimization, paid advertising, and dashboard reporting. The ideal candidate should be proficient in Google Analytics (GA4), Adobe Analytics, BigQuery, and tag management systems, with strong experience working with global stakeholders across multiple countries.


Key Responsibilities


Analytics & Tracking Implementation

Lead end-to-end implementation of Google Analytics 4 (GA4) and Adobe Analytics for multi-site and multi-market environments.

Design and manage data layer architecture, custom event schemas, and tracking frameworks.

Configure and maintain Adobe eVars, props, and custom events for performance insights.

Implement advanced tracking such as cross-domain tracking, enhanced eCommerce tracking, and third-party integrations.



Tag Management & Governance

Manage tag deployment using Google Tag Manager, Adobe Launch, and Tealium.

Create automated tag firing rules, debugging workflows, and tag governance frameworks.

Ensure GDPR/CCPA compliance by implementing proper cookie consent strategies.


Required Skills

GA4, Adobe Analytics

GTM, Adobe Launch, Tealium

BigQuery (advanced SQL)

Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads

Power BI, Data Studio, Tableau

Adobe Target, Google Optimize

Data engineering for analytics pipelines

Marketing analytics and attribution modeling

Strong knowledge of SEO, SEM, and digital marketing updates



Data Engineering & Reporting

Build and optimize BigQuery pipelines, write complex SQL queries, and support scalable data models.

Integrate GA4/Adobe Analytics with BigQuery, Looker Studio, CRM platforms, and BI tools.

Develop advanced dashboards using Power BI, Google Data Studio, and Tableau.

Perform data blending from multiple sources for unified business reporting.



Marketing & Paid Media (PPC)


Plan, execute, and optimize performance campaigns across Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.

Measure ROI and improve campaign efficiency using analytics insights.

A/B Testing & Optimization

Run experiments using Adobe Target and Google Optimize.

Use behavioral insights to enhance customer journey and conversion funnels.

Cross-Functional Collaboration

Work with product owners, developers, marketing, and UX teams across multiple countries.

Dfine KPIs, implement measurement strategies, and translate analytics into actionable business insights.

Provide analytics training and support to business teams.




Thanks & Regards

Ragul Selvaraju

IT Recruiter | Aveto Consulting

Ph: 91+ 8610103246

Email: ragul.s@avetoconsulting.com

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